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Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson
Manage episode 489492744 series 3585473
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What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.
Here’s what we get into:
- Why she chose to write A Kid’s Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).
- The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.
- Why she went the children’s book route to make a heavy topic more digestible.
- Her take on promotion as storytelling, not selling.
- How she filters advice from all the "experts” while staying aligned with her bigger vision.
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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
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Chapters
1. Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson (00:00:00)
2. How a Book on Chronic Illness Began (00:01:22)
3. From Kids Co to Penguin Publishing (00:07:07)
4. The Manifestation of a Publishing Dream (00:11:04)
5. Simple Book Promotion Strategies (00:15:55)
6. Brand Deals and Strategic Partnerships (00:20:38)
7. Why a Children's Book Format Works (00:28:43)
8. Managing Noise and Staying Focused (00:33:39)
151 episodes
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