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Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson

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Manage episode 489492744 series 3585473
Content provided by Elizabeth Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Click Here to ask your book writing and publishing questions!

What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.

Here’s what we get into:

  • Why she chose to write A Kid’s Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).
  • The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.
  • Why she went the children’s book route to make a heavy topic more digestible.
  • Her take on promotion as storytelling, not selling.
  • How she filters advice from all the "experts” while staying aligned with her bigger vision.

READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?

Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow:

👉 PublishAProfitableBook.com/chapterone

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy.

👉 PublishAProfitableBook.com/bookvisibility

CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?

Snag the small but mighty tweaks that help your book actually sell before you ever spend a dime on Amazon ads.

👉 PublishAProfitableBook.com/trial

Support the show

******

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

  continue reading

Chapters

1. Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson (00:00:00)

2. How a Book on Chronic Illness Began (00:01:20)

3. From Kids Co to Penguin Publishing (00:07:05)

4. The Manifestation of a Publishing Dream (00:11:02)

5. Simple Book Promotion Strategies (00:15:53)

6. Brand Deals and Strategic Partnerships (00:20:36)

7. Why a Children's Book Format Works (00:28:48)

8. Managing Noise and Staying Focused (00:33:44)

151 episodes

Artwork
iconShare
 
Manage episode 489492744 series 3585473
Content provided by Elizabeth Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Click Here to ask your book writing and publishing questions!

What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.

Here’s what we get into:

  • Why she chose to write A Kid’s Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).
  • The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.
  • Why she went the children’s book route to make a heavy topic more digestible.
  • Her take on promotion as storytelling, not selling.
  • How she filters advice from all the "experts” while staying aligned with her bigger vision.

READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?

Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow:

👉 PublishAProfitableBook.com/chapterone

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

The Author Visibility Bundle gives you 200+ done-for-you email templates, social media graphics, and other book promo tools designed to help authors build buzz and drive sales, without feeling pushy.

👉 PublishAProfitableBook.com/bookvisibility

CURIOUS ABOUT AMAZON ADS AS AN INDIE AUTHOR?

Snag the small but mighty tweaks that help your book actually sell before you ever spend a dime on Amazon ads.

👉 PublishAProfitableBook.com/trial

Support the show

******

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

  continue reading

Chapters

1. Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson (00:00:00)

2. How a Book on Chronic Illness Began (00:01:20)

3. From Kids Co to Penguin Publishing (00:07:05)

4. The Manifestation of a Publishing Dream (00:11:02)

5. Simple Book Promotion Strategies (00:15:53)

6. Brand Deals and Strategic Partnerships (00:20:36)

7. Why a Children's Book Format Works (00:28:48)

8. Managing Noise and Staying Focused (00:33:44)

151 episodes

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