Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape?

Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break into medical writing, specialize in a niche, or future-proof your skills, Michelle's advice will help you chart a path to success and fulfillment in your writing career.

Listen to this episode to discover:

1. Strategies for differentiating yourself and targeting your ideal clients in a competitive market
2. Tips for staying up-to-date with industry trends, health communication best practices, and emerging technologies
3. Insights on building confidence, resilience, and a well-rounded lifestyle as a freelance medical writer

Takeaways

1. Identify your niche: Reflect on your unique skills, interests, and background to determine your specialization in medical writing. Develop a targeted marketing message and online presence that communicates your expertise to potential clients.

2. Curate your learning: Set aside dedicated time to stay informed about the latest trends, best practices, and technologies in medical writing. Focus on resources that align with your niche and goals, such as industry blogs, newsletters, webinars, and journals.

3. Embrace AI as a tool: Familiarize yourself with AI writing tools and explore ways to incorporate them into your writing process. Experiment with using AI to generate outlines, edit sentences, or streamline your brainstorming while maintaining your commitment to quality, evidence-based content.

Connect with Michelle

Health Writer Hub

LinkedIn

Timestamps

00:00 Intro

02:47 Introducing Michelle

05:11 Her medical writing journey

09:45 Exploring the changes: Insights on who’s moving into the field, their motivations, and what that means for training and professional development

15:47 Specialization as a benefit in developing business

19:15 Crucial strategies for writers to help them stay resilient during times of economic fluctuation

23:29 Resources to help keep pace with industry trends

27:24 Designing effective medical writing courses

33:25 Is AI a threat or an opportunity in medical writing?

40:02 Key takeaways from Michelle’s episode

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