Are you unknowingly excluding audiences with your medical writing and CME content?

As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.

Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes.

In EP 109, you’ll:

1. Learn how to optimize your content for people with varying levels of health literacy and digital skills

2. Discover tools and resources to help you create content that meets accessibility standards

3. Understand the impact of inclusive writing on audience engagement and health equity

Don't miss this opportunity to elevate your inclusive content creation skills.

Takeaways

3 Steps you can take toward accessibility and inclusivity.

1. Familiarize yourself with health literacy principles and accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the Patient Information Forum's PIF TICK standard.

2. Audit your existing content for accessibility and inclusivity, identifying areas for improvement and implementing best practices.

3. Continuously educate yourself on inclusive writing strategies by following thought leaders, attending workshops, and engaging with resources shared in the episode's show notes.

Resources

Web Content Accessibility Guidelines (WCAG)

Patient Information Forum TICK standard

How to Write Clearly by Tom Albrighton

Writing Tools: 55 essential strategies for every writer by Roy Clark

Health literacy as a social determinant of health

National Institutes of Health: What is health literacy?

CME/CE Content Creator's Toolkit

The Utility of Social Media in CME

The Checklist Revolution: Streamlining Healthcare Content for Better Understanding

Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education

Connect with Virginia

LinkedIn

Website

Timestamps

00:00 Introduction

02:22 Virginia’s approach to making medical writing accessible and inclusive

08:59 Resources to support accessibility work

13:06 Takeaways from today’s conversation on accessibility and inclusive content creation

Subscribe to the Write Medicine podcast!

Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

Mentioned in this episode:

Outcomes Architect Sprint

Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

CMEpalooza

CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.