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Part 3 - How to Build Your B2B Podcast Strategy and Plan

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Manage episode 287561751 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

All great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough.

You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message.

In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode.

I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new business.

I also dive into the different ways you can go about selecting a name and why there’s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry.

I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn’t as important as being able to deliver value throughout the entirety of your show.

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.

  continue reading

141 episodes

Artwork
iconShare
 
Manage episode 287561751 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

All great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough.

You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message.

In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode.

I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new business.

I also dive into the different ways you can go about selecting a name and why there’s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry.

I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn’t as important as being able to deliver value throughout the entirety of your show.

If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.

  continue reading

141 episodes

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