Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

32:50
 
Share
 

Manage episode 300020642 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads.

Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency’s reputation and at the same time bring qualified leads to your clients.

In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking about outbound.

We discuss the issue of misaligned expectations between agencies and their clients regarding the results clients want to achieve. These agencies promise a certain amount of leads, but this number is really just a vanity metric. To serve clients best, you need to understand their true needs and develop a campaign that puts them in front of their ideal clients.

We also describe why outbound has more benefits than just closing deals in a short amount of time. These benefits include getting precise on your ideal clients, expanding your network of influence, and creating a long-term pipeline of potential clients.

Want to work with me as an advisor? Visit jake-jorgovan.com/coaching

Resources:

  continue reading

141 episodes

Artwork
iconShare
 
Manage episode 300020642 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads.

Though playing the numbers game can work to an extent, we believe there are better outbound strategies that reduce the risk of damaging your agency’s reputation and at the same time bring qualified leads to your clients.

In the new episode of the Working Without Pants podcast, Isaac Marsh, Partner at Leader Cookie, joins me to explore how we have seen the outbound industry evolve and how agencies should be thinking about outbound.

We discuss the issue of misaligned expectations between agencies and their clients regarding the results clients want to achieve. These agencies promise a certain amount of leads, but this number is really just a vanity metric. To serve clients best, you need to understand their true needs and develop a campaign that puts them in front of their ideal clients.

We also describe why outbound has more benefits than just closing deals in a short amount of time. These benefits include getting precise on your ideal clients, expanding your network of influence, and creating a long-term pipeline of potential clients.

Want to work with me as an advisor? Visit jake-jorgovan.com/coaching

Resources:

  continue reading

141 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play