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Content provided by Shelly Jefferis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelly Jefferis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Shelly's Shares: How To Outsmart Greenwashing And Choose Truly Clean Products

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Manage episode 518767047 series 3539680
Content provided by Shelly Jefferis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelly Jefferis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Ever notice how a once-trusted “natural” brand suddenly feels different? We open the hood on wellness marketing and show how to shop with clarity in a market full of green leaves, soft colors, and big promises. Shelly shares why brand buyouts can change what’s in your favorite juice or protein powder, how to spot red flags like sucralose and vague flavor blends, and a simple system you can use to verify claims without spending hours in the aisle.
We start with a quick reset on what really matters: ingredients over imagery. From there, we dig into greenwashing—how words like natural and clean are used to create trust without accountability—and what third‑party seals actually mean. You’ll learn how to treat USDA Organic and Non-GMO Project Verified as helpful signals rather than guarantees, and how to pair them with a fast ingredient scan to make confident choices.
If you’re a parent juggling wellness for a household, follow some of Shelly's simple steps to help your family be their healthiest. Just making simple clean swaps can make all the difference in health, energy and longevity now and into the future! And for moms who want deeper support, I share details about our upcoming Moms Who Flourish mentorship—coaching on nutrition, fitness, sleep, and stress that fits real life and real milestones.
If this conversation helps you cut through the noise, subscribe, share the episode with a friend, and leave a quick review so more people can find these tools. Got a label that confuses you or a product you want me to audit? Send it our way and let’s learn together.

CONNECT WITH SHELLY:
Instagram: https://www.instagram.com/wellnesswithshellyj https://www.instagram.com/momswhoflourish
Facebook: https://www.facebook.com/ShellyJefferis

A few of Shelly's favorite clean products:

High quality, clean nutrition and beauty products: https://shellyjefferis.isagenix

Clean-crafted wine, free from chemicals & pesticides:
https://scoutandcellar.com/?u=healthyhappyhours

Cayla Gray- Non-toxic cologne & perfume: https://caylagray.com/wellnesswithshellyj (10% discount)

JuJu Non-toxic candles & air fresheners:
https://goodjujucandles.com/?ref=mrtgnygh
Coupon code for 10% off: ShellyJefferis

Thank you for listening to the Words of Wellness podcast with Shelly Jefferis. I am honored and so grateful to have you here and it would mean the world to me if you could take a minute to follow, leave a 5-star review and share the podcast with anyone you love and anyone you feel could benefit from the message.
Thank you and God Bless! And remember to do something for yourself, for your wellness on this day!
In Health,

Shelly

  continue reading

Chapters

1. Welcome And Mission Of The Show (00:00:00)

2. Today’s Focus: Toxins And Greenwashing (00:02:09)

3. Why “Natural” Labels Mislead (00:03:22)

4. Read Ingredients Not Marketing (00:05:00)

5. Case Study: Protein Powders And Sucralose (00:06:12)

6. Trust Seals And Their Limits (00:07:28)

7. Follow The Ownership Trail (00:09:07)

8. Moms Who Flourish Mentorship Announcement (00:12:21)

9. Closing Gratitude And Listener Requests (00:14:00)

138 episodes

Artwork
iconShare
 
Manage episode 518767047 series 3539680
Content provided by Shelly Jefferis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelly Jefferis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Ever notice how a once-trusted “natural” brand suddenly feels different? We open the hood on wellness marketing and show how to shop with clarity in a market full of green leaves, soft colors, and big promises. Shelly shares why brand buyouts can change what’s in your favorite juice or protein powder, how to spot red flags like sucralose and vague flavor blends, and a simple system you can use to verify claims without spending hours in the aisle.
We start with a quick reset on what really matters: ingredients over imagery. From there, we dig into greenwashing—how words like natural and clean are used to create trust without accountability—and what third‑party seals actually mean. You’ll learn how to treat USDA Organic and Non-GMO Project Verified as helpful signals rather than guarantees, and how to pair them with a fast ingredient scan to make confident choices.
If you’re a parent juggling wellness for a household, follow some of Shelly's simple steps to help your family be their healthiest. Just making simple clean swaps can make all the difference in health, energy and longevity now and into the future! And for moms who want deeper support, I share details about our upcoming Moms Who Flourish mentorship—coaching on nutrition, fitness, sleep, and stress that fits real life and real milestones.
If this conversation helps you cut through the noise, subscribe, share the episode with a friend, and leave a quick review so more people can find these tools. Got a label that confuses you or a product you want me to audit? Send it our way and let’s learn together.

CONNECT WITH SHELLY:
Instagram: https://www.instagram.com/wellnesswithshellyj https://www.instagram.com/momswhoflourish
Facebook: https://www.facebook.com/ShellyJefferis

A few of Shelly's favorite clean products:

High quality, clean nutrition and beauty products: https://shellyjefferis.isagenix

Clean-crafted wine, free from chemicals & pesticides:
https://scoutandcellar.com/?u=healthyhappyhours

Cayla Gray- Non-toxic cologne & perfume: https://caylagray.com/wellnesswithshellyj (10% discount)

JuJu Non-toxic candles & air fresheners:
https://goodjujucandles.com/?ref=mrtgnygh
Coupon code for 10% off: ShellyJefferis

Thank you for listening to the Words of Wellness podcast with Shelly Jefferis. I am honored and so grateful to have you here and it would mean the world to me if you could take a minute to follow, leave a 5-star review and share the podcast with anyone you love and anyone you feel could benefit from the message.
Thank you and God Bless! And remember to do something for yourself, for your wellness on this day!
In Health,

Shelly

  continue reading

Chapters

1. Welcome And Mission Of The Show (00:00:00)

2. Today’s Focus: Toxins And Greenwashing (00:02:09)

3. Why “Natural” Labels Mislead (00:03:22)

4. Read Ingredients Not Marketing (00:05:00)

5. Case Study: Protein Powders And Sucralose (00:06:12)

6. Trust Seals And Their Limits (00:07:28)

7. Follow The Ownership Trail (00:09:07)

8. Moms Who Flourish Mentorship Announcement (00:12:21)

9. Closing Gratitude And Listener Requests (00:14:00)

138 episodes

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