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#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail

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Manage episode 475833427 series 2571912
Content provided by Carlos Alvarez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Alvarez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too.

They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market.

Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.

In This Episode:

[00:20] Introducing the founders of Rak-O

[02:00] How Rak-O was born.

[05:20] Popular sales market.

[09:00] 5000 units to start. Is this reckless?

[16:10] First sales

[22:10] Why is e-com not the main market for sales?

Guest Links and References:

Website: https://rak-o.com/

Instagram: @rakogardentool

Youtube channel: @rakogardentool

Book References:

Who Move My Cheese by Spencer Johnson

Dr.Seuss

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  continue reading

414 episodes

Artwork
iconShare
 
Manage episode 475833427 series 2571912
Content provided by Carlos Alvarez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Alvarez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too.

They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market.

Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.

In This Episode:

[00:20] Introducing the founders of Rak-O

[02:00] How Rak-O was born.

[05:20] Popular sales market.

[09:00] 5000 units to start. Is this reckless?

[16:10] First sales

[22:10] Why is e-com not the main market for sales?

Guest Links and References:

Website: https://rak-o.com/

Instagram: @rakogardentool

Youtube channel: @rakogardentool

Book References:

Who Move My Cheese by Spencer Johnson

Dr.Seuss

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: www.wizardsofecom.com/academy

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

  continue reading

414 episodes

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