Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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#387 - Branding, Light Sabers, and Product Development
Manage episode 451086242 series 2571912
Content provided by Carlos Alvarez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Alvarez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)
Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.
I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.
In This Episode:
[00:15] Introducing Ian Peterman
[03:35] Back story of how Ian got into branding.
[06:40] Learning computer aided design programs
[08:00] The designing process.
[16:00] Star Wars and stuffs
[24:00] Step by step through branding
[34:40] Trademark, Intellectual Property
Guest Links and References:
Website/Podcast: https://petermanfirm.com/
Linkedin : https://www.linkedin.com/in/ianpeterman/
Youtube : https://www.youtube.com/c/ConsciousDesign/
Book Reference:
Lord of The Rings by JRR Tolkien
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: www.wizardsofecom.com/academy
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
414 episodes
Share
Manage episode 451086242 series 2571912
Content provided by Carlos Alvarez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carlos Alvarez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)
Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.
I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.
In This Episode:
[00:15] Introducing Ian Peterman
[03:35] Back story of how Ian got into branding.
[06:40] Learning computer aided design programs
[08:00] The designing process.
[16:00] Star Wars and stuffs
[24:00] Step by step through branding
[34:40] Trademark, Intellectual Property
Guest Links and References:
Website/Podcast: https://petermanfirm.com/
Linkedin : https://www.linkedin.com/in/ianpeterman/
Youtube : https://www.youtube.com/c/ConsciousDesign/
Book Reference:
Lord of The Rings by JRR Tolkien
Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/
Wizards of Amazon Courses: www.wizardsofecom.com/academy
Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
414 episodes
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Similar to Wizards of Ecom
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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