End-of-year giving is crucial for nonprofits, with 30% of annual donations happening in December.

In this episode, host Amanda Lopez joins Cathy Gatchel from The Honeywell Foundation to discuss data-driven strategies that turn year-end fundraising pressure into success. Discover how to leverage donor data, optimize fundraising campaigns for #GivingTuesday, and craft compelling stories and appeals that resonate during the holiday season. Cathy shares proven tactics (from her 20+ years in the nonprofit sector) for maximizing fourth-quarter donations, from segmenting donor lists to timing your outreach for maximum impact. Learn how successful nonprofits use analytics to identify major gift prospects, personalize messaging, and build urgency without overwhelming supporters.

Whether you’re scrambling to meet budget goals or planning ahead for next year, this conversation offers actionable insights and next steps to transform your year-end fundraising approach.

W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one glass of wine at a time. Subscribe wherever you listen to podcasts! We release new episodes on the 1st and 15th of every month. Follow us on Facebook and LinkedIn.

References:

• 10 Tips for Your Year-End Giving Campaign: TransformConsultingGroup.com/communities/10-tips-year-end-giving-campaign
• Besides an ask, did you say thank you for your donation?: TransformConsultingGroup.com/fundraising-strategies/besides-ask-say-thank-for-your-donation
• 6 Strategies to Maximize #GivingTuesday: TransformConsultingGroup.com/fundraising-strategies/7-strategies-maximize-givingtuesday
• 21st Century Fundraising: Using Integrated Campaigns: TransformConsultingGroup.com/fundraising-strategies/21st-century-fundraising-using-integrated-campaigns
• W(h)ine About Data Podcast Episode 23: 3 Donor Database Secrets that Increase Nonprofit Funds: TransformConsultingGroup.com/podcast/episode-23-donor-database
• W(h)ine About Data Podcast Episode 20: Tell Impactful Stories in an Ethical Way: TransformConsultingGroup.com/podcast/episode-20-tell-impactful-stories-in-an-ethical-way
• W(h)ine About Data Podcast Episode 19: Charitable Giving Trends from 2024: TransformConsultingGroup.com/podcast/episode-19-charitable-giving-trends-from-2024

This episode features Amanda Lopez and Cathy Gatchel – Connect with them on LinkedIn for more insights! Amanda and Cathy are drinking Kendall Jackson Grand Reserve Chardonnay in this episode!