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The digital infrastructure landscape has fundamentally changed. What was once a simple utility—broadband connectivity—has evolved into a strategic asset requiring sophisticated architecture, security considerations, and specialized expertise. In this insightful conversation with James Coberly CTO/ COO of Massive Networks, we explore why the traditional carrier-customer relationship must evolve to meet modern business demands.
James brings 35+ years of telecommunications experience to bear on the challenges facing today's MSPs and enterprises. He articulates a vision where carriers serve as true partners rather than mere vendors, providing not just connectivity but engineering support, design consultation, and ongoing relationship management. This approach addresses a critical gap in the market, where technical professionals often find themselves without adequate carrier support to properly implement and maintain complex network environments.
Security emerges as a central theme throughout our discussion. As James poignantly observes, "The network is the forgotten, redheaded stepchild. Sometimes when you're talking about security, everybody's worried about the front door. But once the front door is open, how far can they go?" This perspective highlights the necessity of proper network segmentation, with business networks isolated from guest access and IoT deployments. By treating the internet as the "unprotected cousin" it truly is, organizations can build more resilient architectures that limit potential damage from breaches.
The conversation also tackles the complexities of multi-cloud connectivity, where organizations need seamless access to AWS, Azure, Google Cloud, and other providers without sacrificing security or performance. Massive Networks' approach includes cloud router services and private connectivity options that eliminate internet exposure while maintaining flexibility. For MSPs supporting clients across diverse environments, this capability proves particularly valuable.
Whether you're an MSP looking to enhance your service offerings or an enterprise rethinking your network strategy, this episode provides practical insights on segmentation, isolation, and future-proofing your digital infrastructure. Don't miss our closing thoughts on micro-segmentation as a security strategy and the importance of designing networks with containment in mind from day one.

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