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Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Activator Advantage with Matt Dixon

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Manage episode 494973051 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to the What's Next! Podcast with Tiffani Bova.

I'm super excited to welcome Matt Dixon to the show. He is a Founding Partner at DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. He's a frequent contributor to HBR and an author of bestselling books, including The Effortless Experience, The Jolt Effect, and his most famous, The Challenger Sale which was a #1 Amazon and Wall Street Journal bestseller. We crossed paths in the CEB Gartner days and I’m just thrilled to have him back here today to talk about a new book he co-authored, The Activator Advantage.

THIS EPISODE IS PERFECT FOR…leaders, consultants, and business developers looking to stand out in a more competitive market.

TODAY’S MAIN MESSAGE…strong client relationships and quality work used to be enough to maintain loyalty, but not anymore. As buying behaviors shift and competition increases, leaders need a new approach. Matt shares what sets today’s top rainmakers apart: they’re not just experts, they’re activators—people who proactively offer insights, open doors, and create value long before the deal is signed.

KEY TAKEAWAYS…

  • Great work alone no longer guarantees client loyalty.

  • Activators are winning by being proactive connectors, not passive experts.

  • Trusted advisors often box out colleagues and limit firm-wide growth.

  • Internal collaboration makes client relationships more resilient.

WHAT I LOVE MOST…Matt’s insight that rainmakers of the past relied on reputation but today’s leaders build trust by sharing value before the sale even starts.

Running Time: 28:00

Subscribe on iTunes

Find Tiffani Online:

LinkedIn

Facebook

X

Find Matt Online:

LinkedIn

Matt’s Book: The Activator Advantage: What Today's Rainmakers Do Differently

  continue reading

321 episodes

Artwork
iconShare
 
Manage episode 494973051 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to the What's Next! Podcast with Tiffani Bova.

I'm super excited to welcome Matt Dixon to the show. He is a Founding Partner at DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. He's a frequent contributor to HBR and an author of bestselling books, including The Effortless Experience, The Jolt Effect, and his most famous, The Challenger Sale which was a #1 Amazon and Wall Street Journal bestseller. We crossed paths in the CEB Gartner days and I’m just thrilled to have him back here today to talk about a new book he co-authored, The Activator Advantage.

THIS EPISODE IS PERFECT FOR…leaders, consultants, and business developers looking to stand out in a more competitive market.

TODAY’S MAIN MESSAGE…strong client relationships and quality work used to be enough to maintain loyalty, but not anymore. As buying behaviors shift and competition increases, leaders need a new approach. Matt shares what sets today’s top rainmakers apart: they’re not just experts, they’re activators—people who proactively offer insights, open doors, and create value long before the deal is signed.

KEY TAKEAWAYS…

  • Great work alone no longer guarantees client loyalty.

  • Activators are winning by being proactive connectors, not passive experts.

  • Trusted advisors often box out colleagues and limit firm-wide growth.

  • Internal collaboration makes client relationships more resilient.

WHAT I LOVE MOST…Matt’s insight that rainmakers of the past relied on reputation but today’s leaders build trust by sharing value before the sale even starts.

Running Time: 28:00

Subscribe on iTunes

Find Tiffani Online:

LinkedIn

Facebook

X

Find Matt Online:

LinkedIn

Matt’s Book: The Activator Advantage: What Today's Rainmakers Do Differently

  continue reading

321 episodes

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