We made it! For our 100th episode, Dan Proczko and Brigitte Vegter are getting completely candid, sharing the 5 absolute truths that have shaped their businesses over the past three years. They confess to over-functioning for clients, the misery of burnout, and the mistake of thinking revenue solves all problems. They remind every tired, but determined business owner that it's okay that things are messy, and that growth comes from commitment, not perfection.

The 5 Foundational Truths

1. More Revenue Does Not Equal More Peace: Stress and coordination challenges grow with your business. If you can't hire and get your time back, your pricing is broken
2. Most Business Problems Are Actually Decision Problems: Indecision is expensive, leading to burnout, sickness, and lost clients. Successful leaders make decisions quickly and confidently
3. You Can't Want It More Than Your Clients or Team: Over-caring leads to burnout, not better outcomes. Boundaries create sustainability, and caring does not mean carrying the burden
4. You Need a Money System with Your Marketing Funnel: Marketing without financial clarity is chaos. Start with clean books to lead your strategy, hiring, and scaling efforts
5. Consistency is Greater Than Complexity: You don't need complicated funnels or a massive website. You need a clear message, one real offer, and a rhythm to repeat it consistently\

What's Next for the Podcast

• New Segment Launch: Introducing The Audit Trail (WTB Moment of the Week), a weekly segment where Dan and Brigitte share a recent, raw business interaction (win or crash) and analyze its immediate impact on business growth and profit .
• The Next 100: Deep diving into resilient profitability, money and marketing audits, leadership growth (especially boundaries and burnout), and sharing tools that truly simplify, not overcomplicate, your business path .

Listener Resources

• Top Episodes: Check the show notes for links to the most listened-to episodes that inspired these truths, including
  • "Stop Chasing Revenue," https://whatthebiz.com/stop-chasing-revenue-the-shocking-truth-about-profit-margins/
  • "The 3 Numbers Every Business Owner Needs to Know," https://whatthebiz.com/the-3-numbers-every-business-owner-needs-to-know/
  • "How to Launch Your Business" https://whatthebiz.com/ep-2-take-the-leap-and-become-an-entrepreneur/
• Share Your Moment: Listeners are encouraged to share their own "WTB Moments" via whatthebiz.com to fuel the new weekly segment.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial