In this episode, we sit down with Kierian Cameron - founder/Cult Leader of Brand Cult, the UK’s first print-only business newspaper created to disrupt boring business advice - to talk about building brands that people don’t just follow, but obsess over.

From starting out as a teacher to launching a cult publication that’s landing on desks across the creative and entrepreneurial world, Kierian shares the bold thinking behind her mission and the lessons she’s learned about brand, storytelling, and standing out in a noisy world.

We dive into what makes people truly connect with a brand, why obsession beats awareness, and how founders and creatives can build communities that care - without selling out or playing by the old rules.

We talk:

🗞️ Why Kierian built a print-only business newspaper in a digital world
🔥 What makes a brand “cult” and how to create one people love
💡 The power of authenticity, vulnerability and storytelling in marketing
📈 How to grow with intention and protect your brand from burnout

If you’re building something and want people to care deeply about it - this conversation is for you.

KEY MOMENTS:

0:00 Intro & meet Kierian

2:00 Kierian’s journey from teacher, to graphic designer, to founder

19:00 How Brand Cult is for the founders who want to scale without selling their soul

20:00 All the topics covered in Brand Cult

26:00 In-person community events for Brand Cult

27:00 How the Brand Cult branding has resonated with audiences

29:00 Ambitions to grow the Brand Cult team

30:00 What makes a brand obsess-worthy?

31:00 The biggest branding mistakes entrepreneurs make at the beginning of their journey

37:00 Rebels in branding

38:00 What made Kierian choose print only in a click-chasing era

40:00 How Brand Cult got traction so quickly

42:00 Building the hype and getting the word out without going down the online route

44:00 What Kierian has learned from shifting careers multiple times

48:00 How Kierian balances being creative whilst being CEO

50:00 Hot takes on building a cult brand, product quality, and bad marketing

52:00 Listener dilemma and Kierian’s advice

54:00 What Kierian wishes she knew sooner

🎙 Hosts: Senna & Serenity
📍 Guest: Kierian Cameron (@houseofcultbrands)
💛Follow Brand Cult: @brand.cultuk
🎧 Listen now on Spotify & YouTube
🔗 Follow us @whatiwishiknewsoonerpod