Join Annette Rowson as she shares her journey from an independent university student to a Digital Optimisation Lead at Primark. Annette discovered her commercial mind and deepened her expertise in data to enhance market strategies. Despite facing stereotypes and imposter syndrome, Annette has become a staunch advocate for women in data, stressing the importance of skill-based hiring and the need for more diversity in the industry.

Tune in to hear her insights on overcoming challenges, advocating for inclusion, and aligning with business goals in the data field.