What is the key to building an effective sales process with limited resources? Drawing from her experience reducing customer acquisition costs by 40% in one quarter for early-stage startups, Anna Insam provides a playbook for founders. But this is a story of more than business. As a survivor of domestic violence, Anna also shares what the word 'empowered' truly means within a healthcare context and offers advice for other survivors with a powerful ambition to build a venture on their own terms.