Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc

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00:00 - Introduction: Monetizing Your Audience

00:45 - The Power of a Niche for Attracting Brands

03:45 - How to Get Discovered by Brands (The Simple Stuff)

05:55 - The Stanford Study: Why Creative Control is Crucial

08:00 - How Creators Get Blacklisted by Brands

10:00 - The #1 Mistake: Treating Creators Like Ad Puppets

14:05 - You Don't Need Millions of Followers to Get Sponsored

16:30 - The Rise of "Fake Podcast" Ads

18:45 - A Better Model: Sponsoring Real Interviews

24:10 - The Future: Creators as CMOs and Partners

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