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In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you.

Here’s what you’ll learn:

• The aftermath of being delisted from Amazon: How we recovered, what we discovered, and why it may have been a blessing in disguise.
• Our Shopify strategy revealed: From fear to hope, hear how we’re building a sustainable sales channel and what’s working so far.
• Why labels matter (and the lessons we’re learning about compliance): A behind-the-scenes look at relabeling products while navigating tricky FDA rules.
• The power of avatars: How understanding our target audience is reshaping our marketing and sales efforts.
• The long game vs. quick wins: Why we’re rethinking our approach to Amazon and Shopify, and what it means for our business moving forward.

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