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WBSP772: Grow Your Business by Learning from Enterprise Software Stories - May 2025, Ep 17, an Objective Panel Discussion

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Content provided by Sam Gupta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Gupta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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The enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot’s planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore’s launch of the Martech industry’s first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda’s introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex’s generative AI updates further enhance intelligent automation. Meanwhile, Circana’s Liquid Supply Chain solution and CloudBolt’s acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

783 episodes

Artwork
iconShare
 
Manage episode 513283750 series 2839167
Content provided by Sam Gupta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Gupta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

The enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot’s planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore’s launch of the Martech industry’s first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda’s introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex’s generative AI updates further enhance intelligent automation. Meanwhile, Circana’s Liquid Supply Chain solution and CloudBolt’s acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

  continue reading

783 episodes

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