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How to Sell Your Expertise Without Discounts: Marketing the Value of Time

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Manage episode 512916555 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:


Video version: watch on YouTube here.


Book a call with me: emilybinder.com/call


This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns


Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing


My podcast software (promo links):

Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

750 episodes

Artwork
iconShare
 
Manage episode 512916555 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:


Video version: watch on YouTube here.


Book a call with me: emilybinder.com/call


This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns


Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing


My podcast software (promo links):

Hire me:

Speaking: emilybinder.com/speaking

Advisory Calls: emilybinder.com/call


Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

750 episodes

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