Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any othe ...
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That's Hysterical! Now, Get Out! | My Adenomyosis, Hysterectomy and Recovery Journey
Emily — Adenomyosis Warrior
Join Webby-nominated podcaster Emily Prokop as she candidly shares her personal journey with Adenomyosis, a uterine disorder known for causing pain and discomfort. From the initial OK to get the hysterectomy to the path of post-op and recovery, this podcast invites you into the raw, honest, and sometimes humorous moments that shape her story. ThatsHystericalPodcast.com @ThatsHystericalPodcast on IG/Threads LANGUAGE WARNING: EXPLICIT (DISCLAIMER) Please note that "That’s Hysterical! Now, Get ...
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Insightful conversations with experts about marketing, voice technology, and business. Hosted by Emily Binder. Under 30 minutes. Hosted on Acast. See acast.com/privacy for more information.
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The FinServ Podcast brings together legends and leaders in financial services to show the path they took. We want to inspire the next generation of talent in financial stories through the true leadership stories of industry titans.
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Howdy, I’m Rebecca Rosselli, founder of Pivot or Die, an Austin-based rebranding agency. In today’s world, brands and entrepreneurs must constantly reinvent themselves to survive and thrive. With shifting markets, rising competition, and ever-changing platforms, you either Pivot or Die. Each week, we break down why some brand pivots fail and spotlight the ones that nail it. I sit down with bold entrepreneurs for real, unfiltered convos about the mindset shifts, risks, and breakthroughs behin ...
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Social Isolation Trends and Non-AI Marketing in the Age of AI
14:12
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14:12Navigating AI, Social Isolation, and Human Connection in Modern Marketing A pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business. Chapters: (1:11) Trends: 18-24 year-…
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Selling in your Feminine: 5 Steps to Stop Chasing Clients, and Start Attracting Them. w/Emily Binder
30:04
30:04
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30:04Emily Binder teaches us 5 steps to harness your feminine energy and hit your biggest revenue year yet! Want to start attracting your dream clients? Work with us www.pivotandpilot.com 0:00 - 1:55 Step #1: Pricing 1:55 - 10:00 Step #2: Masculine and Feminine in Business 10:00 - 14:10 Step #3: The problem with your voice 14:10 - 20:01 Step #4: Why you…
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I Wish I Had Gotten the Binder Sooner — Recovery Day 6
2:53
2:53
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2:53“There's still some shifting around that I can feel, and the binder really makes a difference. So shout-out to my church friend for giving me that heads-up! I actually feel like this is much more useful post-hysterectomy than I felt it was post-pregnancy.” — Emily, 6 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshysteri…
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Appreciating a No-Pain Morning - Recovery Day 6
18:47
18:47
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18:47“In terms of how much money I've had to leave on the table because of my health, the times I've had to say ‘No.’ I can think of at least three speaking gigs right now that I have turned down because it would mean traveling during my period, and I didn't want anybody to see that side of me — that monster side of me.” — Emily, 6 Days Since Uterus Evi…
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25. How AI Agents Are Changing the Game for Financial Advisors with John Connell
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26:13
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26:13In this episode, Jamie and special co-host Brodrick Lothringer explore how artificial intelligence is reshaping the future of financial advising—with insight from John Connell, Co-founder and CEO of Focal. While many tools promise efficiency, Focal delivers real transformation: AI agents that work across platforms—planning tools, CRMs, and more—to …
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“They brought in a second doctor who apparently specializes in endo and ‘loves removing endo.’ That was a big part of all that pain. I'm just ... I don't know. I think I'm just ... I'm so grateful. When I told my husband about how I was feeling better last night and dancing around a little bit. He just had this look on his face like he was about to…
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24. From Assumptions to Assertions: How Advisors Achieve Their Next Level with Brandon McFadden
33:23
33:23
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33:23In this episode, Jamie and special co-host Brodrick Lothringer explore what’s really holding financial advisors back—with insight from Brandon McFadden, CWS®, AIF®, MBA , Wealth Director and Vice President at Bryn Mawr Capital Management. While industry events often focus on better prospecting or marketing tactics, Brandon points to something more …
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Going to Bed With No Pain for the First Time in ? - Recovery Day 4
0:32
0:32
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0:32“Take care!” — Emily, 4 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast
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8ish Things I Didn't Expect After Surgery - Recovery Day 4
27:41
27:41
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27:41“It really feels like four days after an intense workout and the pain's finally dissipated and going away. I thought it would last a lot longer.” — Emily, 4 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast…
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RADICAL Profit: 5 simple ways to 'descale' your business and make MORE money feat. Angela Arnold
34:12
34:12
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34:12Have you ever been in this position as an agency owner? You hit your solid revenue goal, landed great clients and yet, what is left of the profit is... disappointing to say the least. Sometimes GROWTH means LESS profit. Growth at any cost is, at many times, UNSUSTAINABLE. Sometimes DESCALING is the key to profit. Today's episode features Angela Arn…
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The Fall of the Birkin: Why luxury fashion is dead.
11:49
11:49
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11:49How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again! 0:00 - 3:19 The only 2 ways you can buy a birkin …
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Victoria's Secret is an American lingerie, clothing, and beauty retailer that aims to help women feel sexy. It once dominated the lingerie industry and even became one of the most popular brands in the world. So, where did this all go wrong? There were several events that contributed to Victoria’s Secret’s downfall, such as missing out on major fas…
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The Rise and Fall of BetterHelp (can they turn things around?)
18:44
18:44
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18:44Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapi…
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“I would rather have a conversation with a really good long-time friend and just belly laughing at stories that we went through or inside jokes that we had. Those are the things that I will literally bust a gut laughing over. So of course, I'm not inviting all my friends over.” — Emily, 3 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://…
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8 Things That Made Today Lovely - Recovery Day 2
7:34
7:34
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7:34“Number seven is realizing that my heating pad is on warm. I don't remember the last time it's been on warm, the lowest setting. It's normally on high and medium.” — Emily, 2 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast…
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Scaring Myself by Reading Too Much About Prolapse - Day 2
4:00
4:00
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4:00“So far, I'm still like I'm 100% on board with having my procedure. I'm going to stick with that until I have a reason not to, a real reason, not just a fear.” — Emily, 2 Days Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast…
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“I hear too many stories about people going too hard, feeling better than they have in a long time, and pushing too hard and having to go back for more surgery, or they might rip something or pull something. I'm trying to take it easy, but it's hard because I have this really good feeling,” — Emily, 2 Days Since Uterus Eviction Day >>> SUPPORT THE …
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“I've been open about adenomyosis in the past, and I say in the past because I noticed when I talked too much about it, it just felt like it was clouding my mind. It was the only thing my brain could focus on.” — Emily, 1 Day Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/t…
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How the Hysterectomy Went - Recovery Day 1
42:30
42:30
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42:30“It's sad I don't remember what Planet Disco was like, but they say if you remember Planet Disco, you weren't really there.” — Emily, 1 Day Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast
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“I'm glad I read that advice of having a pillow to hug to my body, and especially if you have to cough or laugh or anything that involves your stomach muscles, it's really good to have that pressure there when you're doing it. ” — Emily, 1 Day Since Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW h…
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>>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast
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How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect
5:58
5:58
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5:58Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty. Watch on YouTube Chewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely…
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23. Access and Advocacy in Finance with Dale Brown
23:22
23:22
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23:22Regulations are shaking up financial advice, and Dale Brown isn’t holding back. As CEO of the Financial Services Institute, he’s fighting to keep advice accessible for everyday Americans. In this conversation, Dale breaks down how new rules could disrupt independent advisors, why trust in finance needs rebuilding, and what the future holds for the …
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How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)
12:51
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12:515 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage) Watch on YouTube Discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transfor…
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22. Finding Your Brand with Samantha Russell
35:33
35:33
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35:33Your work doesn’t speak for itself—you do. Marketing guru Samantha Russell joins the show to reveal how financial advisors can stand out without feeling overly promotional. From documenting your journey in public to leveraging client questions for content, she shares simple yet powerful strategies for building an authentic personal brand. Learn why…
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Why OpenAI's $14 Million Super Bowl Ad Was Human-Created
11:32
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11:32Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad Watch this episode at youtube.com/emilybinder Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketin…
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How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session)
12:56
12:56
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12:56Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say. Stage Presence and Vocal …
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My YouTube Video Got Demonetized. Don't Build Your Castle on Rented Land - Part 2 of 2
11:22
11:22
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11:22Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand? At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation b…
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TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2
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9:22TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform. I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platfo…
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ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)
15:35
15:35
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15:3568% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs. Plus: the powerful combination of transparent pric…
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Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success
7:23
7:23
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7:234.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, …
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Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt
9:46
9:46
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9:46Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevan…
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21. The Future of Finance with Tyrone Ross
38:24
38:24
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38:24In this episode, Tyrone Ross shares his journey from juvenile probation officer to leader in finance, exploring the loneliness that can come with leadership and the value of mentors. He talks about building strong teams, the importance of shared goals, and his belief that true success includes health. Tyrone’s story shows how purpose, wellness, and…
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"The Little Sins We Commit at Work" and $12,000 Coffee Story
17:43
17:43
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17:43Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negati…
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Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
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16:32What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer. You might be using this ta…
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Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo)
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8:02
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8:02Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money. Don Dr…
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Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini)
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9:3062% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game. Topics: (0:00) The cost of mun…
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20. The First 90 Days: How to Start Your New Job
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34:49
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34:49This episode shares tips for making a great impression in the first 90 days of a new job. We break down a simple 30-60-90 day plan to help you settle in, learn the company culture, and start making an impact. Along with advice on setting routines and keeping a healthy work-life balance, David shares his story of overcoming challenges in a high-pres…
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The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a cat…
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In this episode, Emily Binder shares how to negotiate salaries and advance your career with confidence. She offers practical tips from her experience and from Chris Voss's book "Never Split the Difference." We also talk about why changing jobs every few years can boost your earnings and career growth, how to know when it's time to make a move, and …
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Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL
9:37
9:37
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9:37I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips …
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Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…
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*NEW: Season 3, Episode 1 Preview Available HERE (Pay What You Can!)* “I think I'm more worried about this not being the end of my pain and discomfort. That is something that I have to acknowledge, and that is there. But you know what? Most people, most professionals, me personally, the person in charge of this body, we all think this is a good ide…
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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
11:47
11:47
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11:47Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…
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“They're going to think I'm faking it. I have this feeling that I'm going to wake up and my uterus is going to be perfectly fine. It'll be like, This is a huge mistake. Huge mistake. What are you doing? I'm perfectly fine. It was maybe just a really bad gas bubble for five, six, seven years.” — Emily, 1(!) Day Until Uterus Eviction Day >>> SUPPORT …
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BONUS EPISODE: Weight Gain After Hysterectomy, Wrapping Up S2, Plus S3 Coming Soon!
16:06
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16:06“My big goal with this podcast, with my hysterectomy, with dealing with adenomyosis was getting to the point where I could enjoy my body and it wasn't just painful to live day to day in it.” — Emily, 7 Months After Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SUPPORT THE SHOW https://ko-fi.com/thatshystericalpod…
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“I am the Emily. I speak for the uteruses. I have to cut out my uterus, but it's only to get rid of the adenomyosis that is attacking it. Sometimes these things hit all at once. I realize I'm really happy to be recording a podcast and talking to others who understand this, who probably have these same frustrations and perhaps for the first time is …
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“I was in bed, just writing my list, and I was just listing all the things that I loved about that moment. And it was all simple things that didn't cost anything. And it made my morning really nice, and it really did set me up for a good day.” — Emily, 2 Days Until Uterus Eviction Day >>> SUPPORT THE SHOW https://ko-fi.com/thatshystericalpodcast SU…
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Buffalo Marketing: How to Maximize Every Part of Your Content
7:15
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7:15Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…
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“If I can finish everything up, tie up all the loose ends, and in a few days, I can check off the final thing on my to-do list and go into that operation content with how I spent my time feeling good and refreshed because I didn't burn myself out and fulfilled in a way where no matter what happens in the operation, I will feel like I did the best I…
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