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Mapping the B2B customer journey properly - with Alan Hale
Manage episode 476408010 series 3654797
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The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions
That's nonsense
Yes it's complex
And yes, you won't know it all
But you don't need to
Strategy leans on key insights. It creates clarity
If you know what you're looking for, you can figure clarity out
That's what this article is about
Alan Hale president of Consight Marketing Group, LLC shares in detail
- Key buyer journey facts
- How to find them and
- How they map to strategic decisions
It also includes very clear examples of how these decisions have driven growth in his consulting projects
It's fascinating - enjoy!
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