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#93 - Why Diversifying Traffic, Sourcing, And Data Will Decide Who Survives The Next E‑Commerce Shakeup
Manage episode 516000952 series 3566824
E‑commerce moved fast this year, and we’re unpacking the plays that actually work when Amazon ads get pricey and shopper behavior shifts. We bring back Vincenzo from eComsi to talk about the power of TikTok for demand generation, how to turn creator content into higher Amazon conversion, and why external traffic can be your most efficient path to rank and revenue. If you’ve felt the squeeze from rising CPCs, this conversation offers a clear route to healthier unit economics.
We also dive into the logistics chessboard. Walmart’s footprint makes the “king of logistics” debate real, while Amazon’s Buy with Prime now lets you fulfill social orders using FBA inventory. That unlocks social commerce without 3PL headaches. Then we tackle tariffs head-on: how they alter pricing strategy, why Prime Day discounts can backfire, and what to do instead. You’ll hear practical tactics like HS code optimization, diversifying manufacturing to Vietnam, India, Mexico, and Eastern Europe, and expanding proven listings into Europe and the Middle East with proper localization.
AI is the other tectonic shift. Amazon’s Rufus and the Cosmo engine increasingly match products to intent based on images, text, and lifestyle context. Keywords still matter for indexing, but creative now signals fitness for purpose. We share a blueprint to align titles, bullets, and visuals to real personas, and we show how Amazon Marketing Cloud helps you build smarter audiences, map cross-channel journeys, and eliminate wasted spend. The throughline is simple: creators for demand, logistics for trust, and AI for relevance.
If you’re preparing for Q4 or planning next year’s playbook, this episode gives you concrete steps to protect margin and grow rank: rebalance spend toward external traffic, repurpose creator content across ads and listings, tighten sourcing and HS codes, and use AMC to personalize at scale. Enjoyed the conversation? Follow, share with a teammate, and leave a quick review to help more sellers find the show.
Chapters
1. Setting The Stakes For Sellers (00:00:00)
2. Walmart Versus Amazon Logistics (00:01:16)
3. State Of E‑Commerce 2024 (00:01:20)
4. TikTok As A Traffic Engine (00:03:31)
5. External Traffic And Virality (00:05:05)
6. TikTok x Buy With Prime Integration (00:08:11)
7. Tariffs: Impact And Outlook (00:09:27)
8. Global Expansion And New Sourcing (00:11:17)
9. Pricing, Prime Day, And Profit (00:14:02)
10. HS Codes And Tariff Workarounds (00:19:05)
11. AI Search: Rufus And Cosmo (00:19:05)
12. Keywords Still Matter With AI (00:22:34)
13. Audience Targeting With AMC (00:23:38)
14. Action Plan: Personas And Next Steps (00:24:50)
15. Final Takeaways And Wrap (00:26:03)
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