Profits don’t appear by accident—especially when tariffs rise, fees stack up, and ads get pricier. We sit down with CapForge’s Matt Ramuzzi to pull back the curtain on e‑commerce accounting that actually drives growth. The conversation is blunt, practical, and focused on what matters: knowing exactly which SKUs make money, which channels deserve your time, and how to protect margin when costs jump.
We start by challenging the “sales are up” narrative and unpack why clean, e‑commerce‑specific books are the only way to see true unit economics. Matt shares a real client story: over 100 active SKUs with 30 losing money before ads—cutting them freed enough cash to absorb new tariff costs. From there, we get tactical about catalog triage, SKU‑level P&L, and reallocating ad spend toward products with real pricing power. If Amazon is 95% of your revenue, we question the myth of diversification and explain why small channels can be costly distractions unless they contribute meaningful, profitable volume.
The heart of the episode is differentiation. Competing with undifferentiated products is a race to zero; building bundles, features, or brand loyalty creates the pricing power that withstands tariff shocks and ad inflation. We zoom out to the post‑COVID market: normalization, manufacturers going direct, and tighter margins that demand intent, not guesswork. You’ll hear clear guidance on modeling landed costs with tariffs, deciding when to raise prices or exit SKUs, and using accounting as an operating system for growth—not just tax time.
If you’re ready to replace gut feels with data and steer your business through Q4 and beyond, this one’s for you. Subscribe, share with a founder who needs a reality check, and leave a review with the one SKU you plan to cut—or double down on—after listening.

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