#81 - Mastering Amazon Research with Viral Launch
Manage episode 495666906 series 3566824
Navigating the complex world of Amazon selling requires accurate data and powerful analytical tools. In this eye-opening conversation with Jonathan D'Ambrosio from Viral Launch, we pull back the curtain on how serious Amazon sellers use market intelligence to make informed decisions that drive growth and profitability.
The discussion centers on Viral Launch's Market Intelligence tool, widely praised for its unparalleled data accuracy. Jonathan walks us through the platform's extensive capabilities, revealing how sellers can access crucial competitor metrics including pricing, sales volumes, review counts, and historical trends. What truly sets this tool apart is not just the wealth of information it provides, but the ability to customize your view, focusing only on the metrics that matter most to your specific business needs.
Perhaps most valuable is the deep dive into Viral Launch's Product Discovery features, which allow sellers to identify promising niches based on opportunity scores, category maturity, and competition levels. For anyone who has ever wondered why some Amazon products soar while others flounder, this segment provides critical insights into the data-driven approach successful sellers employ.
With major shopping events like Prime Day approaching, Jonathan shares strategic advice on how to leverage Viral Launch's tools for competitor monitoring, keyword optimization, and PPC campaign refinement. The platform's ability to show "monthly sales needed to rank" for specific keywords proves particularly valuable for sellers aiming to climb search rankings during high-traffic periods.
Looking toward the future, we explore Viral Launch's recent acquisitions, including BidX for PPC automation and DataHawk for omnichannel analytics, signaling the company's commitment to providing comprehensive e-commerce solutions beyond Amazon alone.
Whether you're just starting your Amazon journey or looking to scale an existing business, this conversation offers invaluable insights into the power of data-driven decision making. Download the Viral Launch Chrome extension today and experience firsthand how accurate market intelligence can transform your approach to Amazon selling.
Chapters
1. Introduction to Viral Launch (00:00:00)
2. Market Intelligence Tool Deep Dive (00:04:05)
3. Product Discovery and Analysis Features (00:12:16)
4. AI Tools and Listing Optimization (00:21:43)
5. Navigating Amazon's Changing Landscape (00:25:03)
6. Prime Day Strategy and Future Features (00:29:15)
7. Final Advice and Special Offer (00:35:05)
86 episodes