What's holding back your e-commerce business? For many brands, the invisible barrier to growth isn't their products or marketing—it's the complex challenge of managing product data across dozens of digital channels.
Chris John, CEO and co-founder of Syndic8, pulls back the curtain on how cutting-edge data management is transforming e-commerce operations. The numbers tell a compelling story: digital sales have surged from 8-12% pre-pandemic to 35-40% today, with projections reaching 60% in coming years. Yet many brands still struggle with outdated, manual processes that leave 8% of their products with errors—potentially representing 15% of their potential sales.
Syndic8's approach flips traditional thinking by working "right to left"—focusing first on where the data needs to go and ensuring it meets each channel's unique requirements. Their "pre-flight" validation system catches errors before submission, drastically reducing the time products take to reach digital shelves. For brands operating on tight seasonal timelines, this capability transforms their ability to compete.
The conversation explores how today's e-commerce brands face growing pressure to expand internationally while maintaining data accuracy across an ever-growing network of sales channels. Chris shares how AI is revolutionizing these processes, enabling instant translations and content optimization that were impossible just a few years ago.
Looking ahead, Syndic8 is expanding into order capture functionality, creating a streamlined path from product listing to wholesale ordering. For brands battling inefficient data processes, the message is clear: modernizing your approach to product information management isn't just about operational efficiency—it's becoming essential to competitive survival in the evolving digital marketplace.

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