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Forget everything you thought you knew about making it in music. Abdullah "Dulamite" Franklin pulls back the curtain on an industry built on smoke and mirrors, revealing why artists with millions of streams can still be broke while those you've never heard of are quietly building empires.
"A billion streams on Spotify equals fourteen thousand dollars," Franklin explains, cutting through the fantasy that streaming success equals financial freedom. As a rapper, songwriter, and entrepreneur who's written for some of the biggest names in music (though NDAs prevent him from naming most), he's navigated both the spotlight and the shadows of an industry that often exploits creative talent.
Growing up as a Sunni Muslim in Las Vegas shaped Franklin's perspective as "an acquired taste" – someone unwilling to compromise authenticity for acceptance. From watching his brother get lyrically "murdered" in a neighborhood battle that inspired his own rap career, to facing religious stereotypes and industry blackballing after an altercation with a well-connected artist, his path has been anything but conventional.
What sets Franklin apart is his business acumen. While many artists chase streams and social media followers, he's built a direct-to-consumer model that puts him in control of his data and dollars. "If somebody buys my album for $1, I got the 1,500 streams," he explains, but more importantly, "I know exactly who bought it, what city they're in. I get their email address, their phone number." This intelligence has allowed him to tour strategically in cities where his true fans live, not where streaming algorithms suggest.
Beyond music, Franklin has diversified into beverage brands, clothing, and acting – embodying his "renaissance man" approach to creative entrepreneurship. His parting wisdom? "Let God be God, you do the rest" and "The decisions you make determine your destiny." For anyone looking to build something meaningful in a world of fleeting viral moments, this conversation is essential listening.