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The Smart Way to Build Trust Through Email Marketing

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Manage episode 508037175 series 3575812
Content provided by Megan Kachigan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Kachigan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates.

In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients.

We’ll talk about:

  • How everyday “boring” moments can be your most powerful stories.
  • Where to find stories for your emails (you already have them!)
  • The simple way to get higher engagement, memorability, and brand loyalty
  • A simple framework to write story-based emails that actually convert (super practical!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketing

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 508037175 series 3575812
Content provided by Megan Kachigan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Kachigan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates.

In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients.

We’ll talk about:

  • How everyday “boring” moments can be your most powerful stories.
  • Where to find stories for your emails (you already have them!)
  • The simple way to get higher engagement, memorability, and brand loyalty
  • A simple framework to write story-based emails that actually convert (super practical!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketing

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

  continue reading

67 episodes

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