You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won ...
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Sales Page Copywriting Podcasts
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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4
Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Are you looking for a podcast that'll get your creative juices flowing - and help you level up in your business? Introducing "The Leanne Shelton Podcast" - a podcast featuring both solo and guest episodes that's all about marketing, sales, copywriting, business growth, and mindset. Hosted by SEO copywriter, trainer, and speaker, Leanne Shelton, this podcast is your one-stop-shop for 'infotainment' in this space to help you smash your small business goals.
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Email Marketing Insiders is a weekly podcast hosted by Mike Eyo (Max Your Sales) and Jason Webb (Emailforce). The duo share cutting edge email marketing strategies that will grab your reader's attention and compel them to click...You will also hear from today's most successful online entrepreneurs, which means you can get ACTIONABLE ADVICE on what’s working RIGHT NOW. Each episode features golden nuggets of knowledge, internet resources, and action steps. Learn little-known email copywriting ...
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Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and podcast consulting firm Viva Podcasts. Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more. I'm Simon Lader. Welcome to The Conference Room.
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Want to be both a parent and a business owner — and actually enjoy it? Then let's play! I’m on a mission to make business ownership as fun as child's play for moms and dads. I interview mompreneurs who are rocking this double gig of parenting and business ownership — with some even throwing homeschooling into the mix. We'll talk about playful productivity, tools and tech for online businesses, sales, marketing, copywriting, and the playful life. You're in the right place if you want to build ...
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Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy ...
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The Copywriter on Call® podcast is currently on hiatus. Past episodes are still available to tune into anytime you need a spark of inspiration or a boost of copy confidence. Thanks for being here! When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and ...
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Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
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Simple Content Marketing for Mompreneurs | Website SEO, Keywords, Content Creation, Blogging, Online Business, Organic Marketing
Katie Flores | Marketing Mentor, Web Designer, Christian Entrepreneur, SAHM
145
*** TOP 3% PODCAST GLOBALLY*** Welcome to the Simple Content Marketing for Mompreneurs Podcast. I know you are tired of feeling overwhelmed and intimidated by SEO. You want to grow your online business visibility and drive traffic to your offers organically, but you’re not getting found in search results. You’ve probably spent loads of time Googling things like “How to find the right keywords”, or “How to increase website traffic using Google”, or just maybe, “SEO for dummies”. You know you ...
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1
Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
1163
***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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Ep. 170- Being a Football Agent, and Lessons in Mindset
40:17
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In this insightful episode, Simon sits down with Luiz Rozo, a FIFA licensed football agent and director of Pro Elevate XIV, a global sports agency focused on elevating elite football talent from Latin America to international markets, especially the Middle East. Luis shares his personal journey from Colombia to becoming a football agent, the unique…
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Sustainable Brand Visibility That Works with Michelle Thames
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What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind. I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women…
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S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience
27:53
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Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—…
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Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
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In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and cr…
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I Wasted $20,000 (Here’s the Lesson I Still Use Today)
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Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast) If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. …
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Ep. 169- The Best of The Second Half of 2025
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Welcome to a special episode of The Conference Room, where we revisit some of the most insightful conversations from 2025. This episode features a dynamic panel of experts sharing their unique perspectives on business growth, innovation, marketing, and cybersecurity. Key Moments: Successful market entry requires thorough analysis of market fit, fin…
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The Most Underrated Platform for Authentic Marketing Right Now
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In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reel…
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Ep 082: My Honest Thoughts on Using AI for Copy
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In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and…
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S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield
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Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven bu…
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Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025
29:49
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What 6 Top Course Creators Would Do If They Were Launching Today What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial…
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Try This PR Strategy For More Brand Visibility with Nicole Pearl
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You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why…
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S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table
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Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defen…
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Ep 081: The Debrief Question That Changes Everything
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In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparis…
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Why Most Course Launches Fail (and How to Fix Yours)
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The Launch Strategies That Actually Work In Today’s Trust-Recession Market In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape. We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overl…
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In this episode of The Conference Room, host Simon Leader welcomes a panel of distinguished guests from diverse business backgrounds to discuss critical topics affecting entrepreneurs and business leaders in 2025. The conversation covers the evolving nature of recruitment, startup growth strategies, the impact of chronic stress and burnout, leverag…
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What a Sales Page Copy Audit Reveals—And How to Fix Yours
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What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials,…
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S2-#24: 4 Silent Sales Killers Lurking in Your Copy
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Send Gina a text In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions. These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service. Whether you’re scali…
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Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They a…
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My "Best and Worst" List of Current Digital Course Trends
37:56
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The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! In this episode, I’m breakin…
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In this episode, Simon welcomes back Andre Lester, managing partner of MS3IT Business Solutions, to discuss the transformative power of AI in business development. With 18 years of experience in IT and cybersecurity, Andre shares insights on how AI can streamline operations, enhance customer engagement, and ultimately drive revenue. The conversatio…
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Watch This Website Copy Audit — Then Apply It to Yours
26:50
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Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, …
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S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario
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Send Gina a text In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver). If you’ve ever wondered why your course, program, or service isn’t flying…
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S2-#20: If Your Products & Services Aren’t Selling, Start Here
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Send Gina a text You’re doing the work. Your offer is strong. Your audience is growing. But something still isn’t clicking, and sales feel harder than they should. In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service.…
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In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as B…
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S2-#19: Why People Aren’t Saying Yes to Your Offer—And How to Fix It
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Send Gina a text You’ve built the offer. You know it gets results. But the sales? Still sluggish. If you’ve ever thought, “This should be working better by now,” this episode of 7-Figure Copy is for you. In our Season 2 opener, we’re diving into one of the biggest messaging mistakes that quietly kills conversions—and how fixing your copy (not your …
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S2-#21: Landing Page or Sales Page—Which One Do You Need?
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Send Gina a text If your sales page isn’t converting like it should… it might not be a sales page at all. One of the most common mistakes I see in online business is using the wrong page for the job. Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote you…
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S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White
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Send Gina a text You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out. In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover. We’re zeroing in on the headline and subheadline of her minds…
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[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.
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A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launchin…
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In this episode of the Conference Room podcast, host Simon welcomes Andre Lassiter, the managing partner of MS3IT Business Solutions. With over 18 years of experience in IT and cybersecurity, Andre shares his journey from cybersecurity expert to AI specialist. He discusses how AI can transform repetitive business tasks into revenue-generating oppor…
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Conversion Copywriting That Finally Made Her Offer Sell
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I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales. If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "…
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In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identif…
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7 Ways to Make Money Before the End of the Year
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Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring …
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Ep. 165 -From Burnout and Overwhelm to Efficiency and Productivity
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In this episode, we welcome Lisa Zawrotny, a productivity coach with a rich background as a caregiver, mother, and business owner. Lisa shares her journey from caregiving to coaching, emphasizing the importance of compassionate and sustainable productivity systems, especially for those managing ADHD or high-stress roles. We discuss the nuances of b…
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The Marketing Strategy That Keeps You in Your Zone of Genius
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If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results. These shifts are especially helpful if…
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Ep 077: Website SEO 101 with Kelly Kumler
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Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re…
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The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs…
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Ep. 164 - How to Create a Winning Culture - and Why Your Business Needs It
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In this episode of "The Conference Room," we welcome Tiffani Bibb, a leadership coach, speaker, and former Chief People and Culture Officer. With over 15 years of HR leadership experience, Tiffani specializes in helping mid-career women navigate significant life and career transitions. She shares her journey from HR to coaching, her insights on lea…
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If your email sequences looks good on paper but isn’t bringing in buyers… …this episode is your roadmap to what’s off—and how to fix it fast. We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer. I’m breaking down the real reasons your sequence isn’t working (even i…
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What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success w…
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Here’s What I Wish I Knew at Each Milestone If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Lea…
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Ep. 163 - How AI Can Help - and Hurt - Your Content Marketing
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In this episode of The Conference Room, host Simon Lader welcomes back the talented Evelina Kagan for the fourth part of their ongoing series. They dive deep into the transformative role of AI in digital marketing, discussing how it can enhance content creation, streamline processes, and ultimately help businesses scale their marketing efforts. Eve…
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186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)
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It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. -----------…
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3 Shifts for Profitable Podcast Marketing with Beth Nydick
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Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears. Beth Nydick is here to flip that script. In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audi…
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In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and…
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What to Stop Doing to Create a Life You Love with Sahil Bloom
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You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a…
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Ep 26: The Future of content marketing with Podia's Nicola Wynn
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Episode Summary: Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports creators and emphasizes the value of embracing failur…
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Ep. 162 - A Copywriting Masterclass - How to Create Sales Pages that Really Perform
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In this episode of The Conference Room, Simon Lader welcomes back Evelina Kagan for part three of their insightful conversation on copywriting. Evelina, a high-conversion copywriter, shares her expertise on crafting compelling sales pages that convert visitors into customers. She discusses the importance of understanding the difference between feat…
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Ep. 161 - A Copywriting Masterclass - How to Create Ads that Really Perform
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In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding …
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185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions
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In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) …
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The Real Reason Your Conversion Copywriting Isn’t Working
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If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Pl…
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