UX for business with Joel Marsh

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20d ago 44:24

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S03E08 (#336). Inspired by feedback from his booked UX for beginners, Joel Marsh has written UX for business. A comprehensive guide for designers navigating real-world challenges. We talk to him about his own journey from design principles to practical business applications.

We chat about Joel’s VDP methodology: Value, Diagnosis, and Probability, emphasizing the importance of understanding user needs and business goals. Joel stresses the need for designers to communicate effectively with stakeholders, and we dip into some of the over 300 topics in Joel’s book in a little more detail.

“We we tend to imagine that other people should come to our design world, even though, ironically, the job of, you know, The UX people is to understand other people’s worlds and for us to go there.” – Joel Marsh

(Listening time: 44 minutes)

References:

Full transcript for this episode (coming soon)
Joel Marsh
- Website: https://www.joelmarsh.com/
- Company: https://peekerton.com/
- Book: UX for business (O’Reilly)
- LinkedIn: https://www.linkedin.com/in/joelmarshx/
Recommended listening
- Episode 247: Civic tech with Cyd Harrell
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