Summary
In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, and iterative development in agile methodologies. Nils also highlights the need for UX designers and developers to work together closely to ensure a seamless user experience. He addresses common misconceptions about agile methods and explains how UX research can lead to better and more successful product development.

Chapters

00:00 Introduction to UX Design in Business
05:22 Collaboration between UX Designers and Developers
08:16 Overcoming Misconceptions about Agile Methods
11:41 The Power of Collaboration in Problem Solving
17:25 The Role of UX Research in Product Development
23:19 The Importance of Collaboration in Agile Methods
26:29 The Impact of UX Research on Product Design
29:21 The Benefits of Breaking Silos and Working Together

About the author
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Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.

On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.

Keywords
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user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development