Who Owns Your Fun? The $55B EA Deal and What It Means for Creators
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A $55B check just changed who steers some of the world’s most powerful game franchises—and it’s not just a finance story. We walk through what PIF, Silver Lake, and Affinity Partners now touch, from mobile hits and esports platforms to combat sports and global football, and why that concentration of power tends to flatten culture into safe bets and repeatable loops. If content programs our habits and emotions, consolidation raises a hard question: who benefits when everything starts to feel the same?
This conversation is equal parts map and motivation. If platforms get sold, rules change, and feeds homogenize, creators who act with intention can still set the tone. Curate inputs that lower agitation, make work that raises presence, and use your voice to model calm, connection, and courage. Ready to build the feed you wish existed and a creative business that lasts? Tap play, subscribe for more unfiltered strategy, and share this with a creator who needs a nudge today.
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Chapters
1. Who Owns Your Fun? The $55B EA Deal and What It Means for Creators (00:00:00)
2. Setup: EA’s $55B Shock (00:00:07)
3. Host Mission and Coaching Lens (00:00:36)
4. Who Bought EA and Why It Matters (00:01:11)
5. PIF’s Web Across Games and Sports (00:02:30)
6. Silver Lake, TKO, and Media Power (00:04:04)
7. Affinity Partners and Adjacent Bets (00:05:01)
8. Media Influence on Behavior (00:05:34)
9. Representation, Imagination, and Limits (00:06:46)
10. Anxiety Loops and Mental Reframes (00:08:01)
11. Homogenized Content and Profit Motives (00:09:13)
12. Collective Power: Boycotts and Votes (00:10:42)
13. Fear in Disguise: Start Creating (00:12:07)
14. Oddly Addictive Content and Lessons (00:13:03)
15. Emotional Triggers and Self-Mastery (00:14:43)
16. TikTok Uncertainty and YouTube Push (00:16:28)
17. Monetization, Freedom, and Boundaries (00:18:08)
18. Call to Create and Coaching Offer (00:20:38)
19. Closing, Future Interviews, Thanks (00:22:10)
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