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UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.
Manage episode 520338854 series 1254976
Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.
109 episodes
Manage episode 520338854 series 1254976
Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.
109 episodes
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