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UN 389 - Sundar Swaminathan. How Uber saved $35M in Ads.

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Manage episode 520338854 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 520338854 series 1254976
Content provided by Gabriella Mirabelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriella Mirabelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.

  continue reading

109 episodes

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