Best Gabriella Mirabelli Podcasts (2025)

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UN 386 - Dan Levi. Out-of-Home's Surprising Strength. 29:23

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2d ago29:23

29:23

Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize crea…

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UN 385 - Robin Bonn. Market of One. 29:32

9d ago29:32

29:32

Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why "our people" isn't a strategy, and how smart specializatio…

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UN 384 - YPulse. Screens, Streams, & Trust. 28:49

16d ago28:49

28:49

YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube's dominance to TikTok's growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today's viewing …

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UN 383 - Jason Ing. Typeface & AI Powered Marketing. 29:29

23d ago29:29

29:29

What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positi…

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UN 382 - IJRM. The Effects of Churn on Subscription Services. 30:02

1M ago30:02

30:02

Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.…

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Un 381 - Zeno Project. Brand Love & Loyalty. 28:03

1M ago28:03

28:03

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's co…

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UN 380 - YPulse. 10 Trends You Can't Ignore. 27:30

1M ago27:30

27:30

Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse's MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.By Gabriella Mirabelli

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UN 379 - Andre Banks. Cultural Intelligence. 27:35

2M ago27:35

27:35

Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.By Gabriella Mirabelli

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UN 378 - IJRM. Social Media Champions & Critics. 27:01

2M ago27:01

27:01

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not ju…

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UN 377 - Josh Dorfman. Evolving Your Personal Brand. 27:51

2M ago27:51

27:51

This episode explores the evolution of Josh Dorfman's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.…

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UN 376 - YPulse. Social Marketing Preferences. 26:32

2M ago26:32

26:32

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.…

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UN 375 - Kira Shishkin. informed. 29:37

3M ago29:37

29:37

Struggling to cut through the noise of today's media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If…

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UN 374 - IJRM. A/B Testing. 23:12

3M ago23:12

23:12

Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more relia…

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UN 373 - Luciana Núñez. Coaching Power. 27:29

3M ago27:29

27:29

In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.…

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UN 372 - YPulse. IRL Events 29:02

3M ago29:02

29:02

In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your br…

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UN 371 - Mike Peterson. Leading in the Age of Digital Disruption. 28:00

4M ago28:00

28:00

In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today's workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for p…

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UN 370 - IJRM. Decoding Emoji Marketing. 28:15

4M ago28:15

28:15

Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.By Gabriella Mirabelli

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UN 369 - David Hirshfeld. Startup Insights. 27:09

4M ago27:09

27:09

In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn't make it.…

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UN 368 - YPulse. Youth Behavior Insights. 26:32

5M ago26:32

26:32

In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It's a reveal…

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UN 367 - James Nord. Fohr & Influencer Marketing. 27:07

5M ago27:07

27:07

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.…

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UN 366 - IJRM. The Power of Anticipation. 26:31

5M ago26:31

26:31

In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping custo…

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UN 365 - Mason Breeding. Gaming Influencers. 27:07

5M ago27:07

27:07

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and sm…

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UN 364 - Doug Hall. Proactive Problem Solving. 25:47

5M ago25:47

25:47

In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those …

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UN 363 - YPulse. Ad Effectiveness and DEI. 28:03

6M ago28:03

28:03

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to …

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UN 362 - Karpukhina & Wang. A Silly Strategy. 26:29

6M ago26:29

26:29

Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and p…

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UN 361 - IJRM. Generative AI in Marketing. 29:02

6M ago29:02

29:02

An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effecti…

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UN 360 - Rana Faure. Making the Most of Photography. 25:07

6M ago25:07

25:07

Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding i…

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UN 359 - YPulse. Social Behaviors & 20s trends 28:21

7M ago28:21

28:21

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok's role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habi…

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UN 358 - Steve Kazanjian. AI-powered Social Marketing. 28:07

7M ago28:07

28:07

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.By Gabriella Mirabelli

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UN 357 - IJRM. Humans v. Hal (A meta-analysis of 20 yrs of research into consumers and AI) 25:26

7M ago25:26

25:26

In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to bu…

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UN 356 - Bringing B2C Creativity to the B2B World. 26:26

7M ago26:26

26:26

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the…

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UN 355 - YPulse. Tweens. 29:10

8M ago29:10

29:10

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.…

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UN 354 - Brad Farris. Scaling Agencies. 29:57

8M ago29:57

29:57

In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as they grow, particularly when trying to break through that crucial $1 million revenue mark. He offers invaluable insights into leadership, profitabilit…

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UN 353 - IJRM. The Creators' Dilemma: Authenticity v. Monetization. 28:42

8M ago28:42

28:42

Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.…

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UN 352 - Marissa McKool. Redefining Rest. 28:19

8M ago28:19

28:19

Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosti…

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UN 351 - YPulse. Level Up Your Marketing Game. 29:06

8M ago29:06

29:06

In this interview, YPulse's MaryLeigh Bliss discusses young consumers' gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.…

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UN 350 - Diane Schwartz. Navigating Communications. 28:19

9M ago28:19

28:19

Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.…

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UN 349 - IJRM. Luxury Branding and the Creator Economy. 29:17

9M ago29:17

29:17

In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colle…

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UN 348 - Jenny Wall. Media, Marketing & Advertising. 27:25

9M ago27:25

27:25

Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.By Gabriella Mirabelli

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UN 347 - YPulse. Predictions for 2025. 29:34

9M ago29:34

29:34

Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and po…

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UN 346 - Jennifer Gardner. The Art of Persuasion. 28:51

10M ago28:51

28:51

In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.By Gabriella Mirabelli

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UN 345 - IJRM. Creatrepreneurs. 28:34

10M ago28:34

28:34

This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.…

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UN 344 - Molly Neuman. CD Baby. 27:51

11M ago27:51

27:51

This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and t…

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UN 343 - YPulse. Social Media Monitor. 27:01

11M ago27:01

27:01

In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for br…

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UN 342 - IJRM. Social Media in the Creator Economy. 28:27

11M ago28:27

28:27

This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities …

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UN 341 - YPulse. Subculture Spotlight. 27:42

12M ago27:42

27:42

In this interview YPulse's MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically w…

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UN 340 - Kelly Biderman. Havoc Robotics and the Rise of Robot Fighting. 29:17

12M ago29:17

29:17

In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL…

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UN 339 - IJRM. The Creator Economy. 25:30

12M ago25:30

25:30

In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on att…

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UN 338 - Lior Arussy. Dare to Author! 29:04

1y ago29:04

29:04

In today's episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can em…

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UN 337 - Dan Rua. Admiral. 29:37

1y ago29:37

29:37

In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and b…