Go offline with the Player FM app!
UN 382 - IJRM. The Effects of Churn on Subscription Services.
Manage episode 509890314 series 1254976
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.
109 episodes
Manage episode 509890314 series 1254976
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.
109 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.