In this episode of Untamed Social, Laney Goff sits down with John Webster, Marketing Strategist at Strella Social Media, to unpack the real power of analytics in shaping a content strategy that works.

Forget chasing vanity metrics—Laney and John dive into how to connect social media insights with website data, understand what engagement and conversion truly mean, and know when it’s time to pivot your strategy. John shares practical examples, including a landing page case study that highlights why testing one change at a time can make all the difference.

You’ll also learn how to identify the “peaks and valleys” in your data, set a smart cadence for reviewing analytics, and even leverage AI tools to simplify complex reports. Whether you’re running a small business, leading a nonprofit, or managing marketing for a larger organization, this conversation will help you stop guessing and start making informed, data-driven decisions.

🎧 Press play and discover how to let your analytics lead the way.

You don’t need a full-scale reset. You need precision. Our consulting bootcamps are designed to pinpoint the one area holding you back—whether it’s strategy, content, or clarity—and deliver breakthrough momentum in just one day.
Ready to turn friction into forward motion? Click here to request a free social media audit of your channels and sign up for our bootcamp: https://strellasocialmedia.com/social-media-bootcamp/
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