In Episode 4 of Unpacking the Brand, hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie theater to leading one of the most impactful trade associations in the packaging world. Discover what Nathan’s doing to modernize industry education, promote volunteerism, and build trust through radical transparency; all while steering a nonprofit through industry change.

Topics Covered:

• FTA’s evolution under new leadership
• Workforce development & youth outreach
• Importance of in-person training in a post-COVID world
• How volunteering can boost your career
• Transparency as a nonprofit leadership strategy

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Chapters:
00:00 Intro + InfoFlex Recap
02:00 Meet Nathan Ridnouer
05:00 From Multiplex to Mission-Driven
10:00 Nonprofit vs. For-Profit Mindsets
14:00 Reinventing Industry Education
20:00 Why In-Person Events Still Matter
27:00 Educating the Next Generation
33:00 Leadership Through Transparency
39:00 How to Get Involved with FTA
46:00 Upcoming FTA Technical Conference
50:00 Nathan’s Favorite Brands + Book
52:00 Final Thoughts

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