Abraham Lloyd talks with Oleg Sapishchuk and Peter Schmalfeldt about Salesforce Commerce Cloud (SFCC) Customer 360 and what it means for developers, technical leads, and architects.

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▬ Content ▬▬▬▬▬▬▬▬▬▬

00:00 - Intro
00:50 - Abraham, can you introduce yourself?
01:55 - What do you think about Customer 360?
06:45 - Single Customer Profile vs. Single Customer View?
12:16 - Challenges of Customer Experiences with Different Profiles
21:08 - Challenges for Businesses
23:32 - What does Customer 360 mean for different roles?
31:17 - What does Customer 360 solve?
36:33 - Oleg's Favorite Features
38:59 - Abraham's Shoutouts
41:15 - Challenge of Onboarding Complex Products
48:38 - Challenge of Solving Everyone's Problems
52:05 - What is your Message to the Community?

▬ Guest ▬▬▬▬▬▬▬▬▬▬▬

Abraham Lloyd

› LinkedIn
› Website

▬ Hosts ▬▬▬▬▬▬▬▬▬▬▬

Oleg Sapishchuk

› Twitter
› LinkedIn
› Github
› Website

Peter Schmalfeldt

› Website
› Work

▬ About ▬▬▬▬▬▬▬▬▬▬▬

Welcome to the Unofficial Salesforce Commerce Cloud Podcast. We created this Podcast to give everyone access to each other to share ideas and help one another. It also offers members a place to discuss, listen and watch Salesforce B2C Commerce Cloud in a free and open environment.

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