In this episode, hosts Justin Shelley and Mario Zaki welcome Dr. Ilkay Damir, a deep fake detection expert who developed FakeCatcher at Intel. Dr. Damir explains how deepfakes threaten businesses through financial scams, political misinformation, and reputation damage. She discusses her groundbreaking technology that detects fake videos by analyzing blood flow signals in faces with 96% accuracy. The conversation covers practical protection strategies for business owners, including using the Content Provenance and Authenticity (C2PA) standard and protective technologies like "My Art My Choice" that prevent AI from successfully replicating content. Dr. Damir's message: we're not doomed - businesses can protect their digital identity by being proactive and leveraging emerging authentication technologies.