Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling your bus ...
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Phoenix It Advisors Podcasts
Retirement planning has changed dramatically, but a successful retirement is within reach! Financial advisors Damon Roberts & Matt Deaton have helped educate thousands of baby boomers in the Greater Phoenix area about their options. Looking for real-life lessons on 401(k)s, minimizing taxes, asset protection, Social Security and creating income in retirement? This podcast is for you! Find more at http://successinthenewretirement.com. Be sure follow us on social media! Acute Wealth Blog: http ...
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This week on Success in the New Retirement, Damon Roberts & Matt Deaton discuss various strategies for turning retirement portfolios into reliable income streams. They emphasize the importance of creating a financial plan that accounts for income needs, market fluctuations, and emotional decision-making. The conversation also touches on the role of…
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What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into…
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In this episode of Success In The New Retirement, Damon Roberts and Matt Deaton discuss the current state of 401(k) accounts, the impact of market volatility on retirement portfolios, and the importance of having a solid financial plan. They emphasize the need for effective risk management and the emotional aspects of investing, particularly during…
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How to Align Marketing & Sales for Scalable B2B Growth
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Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and wa…
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Navigating Retirement: Fears and Financial Strategies
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16:25
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This week, Damon Roberts and Matt Deaton discuss the evolving landscape of retirement planning, focusing on the fears surrounding financial security and the necessity of comprehensive financial strategies. They explore the implications of working into retirement, the impact of inflation, and the rising trend of gray divorce. The conversation also d…
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What is Sales Enablement? Strengthen Your Process to Drive Growth
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Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski outlines a practical approach to sales enablement for B2B SaaS professionals and legal tech leaders. …
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Navigating Retirement: The Importance of Financial Advisors
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This week, Damon Roberts and Matt Deaton discuss the importance of financial advisors, particularly for individuals nearing retirement. They emphasize that while younger individuals may not need an advisor, those aged 50 and older should start planning for retirement. The conversation also covers the misconceptions about 401(k) fees and the value o…
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Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals
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Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transfor…
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This week on Success in the New Retirement, Damon Roberts and Matt Deaton discuss the importance of trust in financial advisory, the evolving concerns of retirees, effective income strategies for retirement, and the critical role of tax planning. They emphasize the need for comprehensive financial education and the value of personalized retirement …
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Email Campaigns: The Center of Gravity for Growth Marketing
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Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies,…
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Mastering Roth Conversions: A Retirement Game Changer
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Damon Roberts & Matt Deaton explore how tools like Roth conversions can reduce taxes and provide long-term financial flexibility. By converting pre-tax accounts, such as 401(k)s or IRAs, into tax-free Roth accounts, retirees can shield their income from potential tax increases. They discuss the importance of understanding tax brackets, diversifying…
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Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook.…
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Navigating the Financial Crossroads of Retirement
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15:44
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Planning for retirement can feel overwhelming, especially when transitioning from saving to spending. Damon Roberts & Matt Deaton explore strategies to create a sustainable financial plan that replaces your paycheck, balances risk and ensures steady income during retirement. They discuss how to use Social Security effectively, minimize taxes, and p…
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Why Your Leads Aren’t Converting (and What to Do About It)
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You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their ene…
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From MQL to SQL: Smarter Lead Gen for Legal Tech Startups
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Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for y…
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Navigating Retirement Income: Strategies for Success
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In this episode of Success In The New Retirement, Damon Roberts and Matt Deaton discuss the evolving landscape of retirement income planning. They explore the implications of the 4% rule, the challenges retirees face in managing withdrawals, and the importance of understanding fees associated with retirement accounts. The conversation emphasizes th…
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From Clicks to Clients: Smart Lead Generation for B2B Tech
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In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to des…
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Navigating Tariffs: What It Means for Your Retirement
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This week, Damon Roberts and Matt Deaton discuss the implications of tariffs on the economy and retirement savings, the volatility of the market, and the potential for a recession. They emphasize the importance of strategic retirement planning, especially for those nearing retirement age, and provide insights into managing risks and creating a stab…
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In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic le…
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In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …
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Navigating Retirement: Metrics For Success
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16:27
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In this episode of Success In The New Retirement, Damon Roberts and Matt Deaton discuss the complexities of retirement planning, emphasizing the importance of understanding risk tolerance, the role of financial advisors, and common pitfalls in managing 401(k) accounts. They highlight that retirement success is not solely about comparing investment …
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How to Successfully Refresh Your Brand and Drive Growth
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6:59
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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…
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This week, Damon Roberts and Matt Deaton discuss the current market volatility and its implications for retirement savings. They emphasize the importance of having a diversified financial plan tailored to one's stage of life, particularly for those nearing retirement. The conversation also touches on the role of media in shaping public perception o…
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Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…
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This week on Success in the New Retirement, hosts Damon Roberts and Matt Deaton discuss the prevalence of scams targeting the older generation, the importance of understanding hidden fees in investment portfolios, and the necessity of tailoring retirement strategies based on age. They emphasize the significance of diversification and proper plannin…
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Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…
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In this episode of Success in the New Retirement, hosts Damon Roberts and Matt Deaton discuss the influence of financial gurus, the impact of market volatility on retirement planning, and the importance of managing emotions in investment decisions. They emphasize the need for tactical management strategies tailored to individual retirement goals, e…
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Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B. If you work in …
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This week, Damon Roberts & Matt Deaton explore the complexities of retirement planning, emphasizing the importance of understanding how long savings will last, the need for tailored investment strategies, and the critical role of financial planning in ensuring a comfortable retirement. Damon & Matt discuss the evolving landscape of retirement, the …
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Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …
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In this conversation, Damon Roberts and Matt Deaton discuss the intricacies of retirement income planning, emphasizing the importance of sustainable income rather than merely growing assets. They highlight common mistakes retirees make, such as maintaining aggressive investment strategies and the need for a comprehensive financial plan that include…
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LinkedIn is your greatest tool for attracting high-quality leads and gaining new clients! In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn…
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In this episode of Success In The New Retirement, Damon Roberts and Matt Deaton discuss the intricacies of retirement planning, focusing on hidden fees in financial services, the importance of fiduciary responsibility, and the diverse strategies available for effective retirement income. They emphasize the need for transparency in fees and the valu…
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How to Write for Your Target Client (Thought Leadership 101)
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Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience. In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance…
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