How do you build a home decor brand from scratch—while juggling burnout, funding gaps, and full-time work? Jen Dayton shares how she turned exhaustion into entrepreneurial resilience. (Note:Meta description or be the first line under the video/audio player.)

In this episode of Unfiltered Solopreneur, host Nikhil Vaish speaks with Jen Dayton reveals her journey from corporate sales and undiagnosed ADD to launching Homecrest & Company, a home and lifestyle brand rooted in creativity, sacrifice, and Midwest grit. From bootstrapping through social media to teaching herself SEO and selling her house to fund her vision, Jen’s story is one of raw risk and radical reinvention.

Key Topics Covered:
The leap from employee to solopreneurship and finding creative fulfillment.
Strategies for balancing a full-time job while building a business.
Overcoming the challenges of undiagnosed ADD and building resilience.
How Homecrest Company evolved from a social media idea to an e-commerce and retail store.
DIY marketing hacks for solopreneurs, including leveraging Meta platforms for scheduling and analytics.

The vital role of finding your "tribe" and community for support and mentorship.
Creative approaches to bootstrapping, including selling a home to fund the business.
The importance of prioritizing mental and emotional health as a solopreneur.
Future goals for Homecrest Company, aiming to be a top home decor store in Michigan.
Perfect for aspiring solopreneurs and small business owners struggling with early-stage growth, funding challenges, or the isolation of entrepreneurship who want to gain actionable insights and reignite their motivation.

Connect with Jen Dayton via LinkedIn: https://www.linkedin.com/in/jendayton/

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Unfiltered Solopreneur is the no-BS podcast for coaches, consultants, and creators
building real businesses without trust funds, teams, or trendy hacks.
Hosted by Nikhil Vaish, brand strategist and founder of BoostSolo, this weekly show
pulls back the curtain on what it actually takes to build a one-person brand that works.
Each episode dives into unfiltered conversations with solopreneurs who’ve traded the
safety net for freedom—sharing how they’ve launched from scratch, burned out and
bounced back, priced their worth, and built businesses that reflect their values, not just
the metrics.
If you're done with hype, hustle culture, and hollow advice—this is your permission slip
to do business on your terms. Subscribe, tune in, and get clear, seen, and booked.
Perfect for solo business owners, personal brand builders, coaches, consultants, and
creative entrepreneurs serious about sustainable growth, mindset clarity, and real
traction.