In this episode of Unfiltered Solopreneur, host Nikhil Vaish speaks with Bast Madama, a multidisciplinary artist and founder of Lainaverse—shares how she left underpaid freelance gigs and soul-sucking day jobs to build a life rooted in ownership, authenticity, and creative freedom. From blogging for cannabis brands to rejecting service work in favor of her own IP, Bast walks us through how she’s designing a solopreneur life that prioritizes sustainability, equity, and personal power.
Whether you’re stuck in hustle mode, afraid to niche, or unsure how to monetize your multifaceted skills, this episode unpacks her journey from feeling "downtrodden" by conventional jobs to building a life aligned with her values, focusing on ownership and financial liberation.

Key Topics Covered:
Why Bast decided her last layoff would be her "last day on the job"
Breaking away from the "blueprint" of getting a government job and trusting instincts
The evolution from "building for others" to "building something truly yours" and valuing ownership
The reality of solopreneurship: optimizing time and creating "multiple revenue streams"
Divesting from "capitalist energy" and monetizing creative gifts through "Lead Back Masters" community.

Perfect for creatives and solopreneurs struggling with burnout and feeling exploited, who want to embrace ownership, build multiple income streams, and design a life that truly aligns with their values.

Connect with Bast Madama via LinkedIn: https://www.linkedin.com/in/lainaverse/

Tired of burnout, hustle culture, and selling your soul to survive? Discover how Bast is building a multi-brand creative empire by divesting from extractive systems—and reclaiming full ownership of her time, art, and income.
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Are you a solopreneur looking for your tribe? Learn more about how BoostSolo helps solopreneurs like you thrive: www.boostsolo.com

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Unfiltered Solopreneur is the no-BS podcast for coaches, consultants, and creators building real businesses without trust funds, teams, or trendy hacks.
Hosted by Nikhil Vaish, brand strategist and founder of BoostSolo, this weekly show pulls back the curtain on what it actually takes to build a one-person brand that works. Each episode dives into unfiltered conversations with solopreneurs who’ve traded the safety net for freedom—sharing how they’ve launched from scratch, burned out and bounced back, priced their worth, and built businesses that reflect their values, not just the metrics.
If you're done with hype, hustle culture, and hollow advice—this is your permission slip to do business on your terms. Subscribe, tune in, and get clear, seen, and booked.
Perfect for solo business owners, personal brand builders, coaches, consultants, and creative entrepreneurs serious about sustainable growth, mindset clarity, and real traction.