Franchising works when franchisees are at the center. In this Franchise Friday, I sit down with Homefront Brands’ Chief Legal Officer to talk FDDs, legal guardrails, and the real reasons some owners scale while others stall. We cover the traits of top performers (intuition, smarts, grit), the biggest misconception (“it’s easy”), why private equity is moving to the franchisee side, and how culture and values beat shortcuts. If you’re on the fence, ask yourself one question: Do you trust who you’re going into business with? Learn more at HomefrontBrands.com. Grab my book Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions to make your next move with confidence.

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Find out more About Jeff Dudan www.jeffdudan.com

🔗 Homefront Brands

00:00 Cold open & intro 00:42 Why a career in franchise law – Taco Bell cube moment 02:06 What a CLO actually does – FDDs, field support, contracts 03:20 Walking with owners through challenges – building real relationships 05:40 Shared goal – franchisee success drives brand success 07:12 Community over solo – the advantage you can’t buy 07:47 Why franchising beats going alone 08:40 Who should franchise – intuition, smarts, grit 10:25 “Rooster” story – never judge the book 12:20 The hardest part to measure – heart and desire 13:58 Misconception – “franchising is easy” 15:21 Mindset shift – humility, engagement, follow the system 17:10 What great franchisors do differently – values → trust → outcomes 19:49 What candidates overlook – intangibles, integrity under pressure 21:44 #1 new-owner mistake – not trusting the system “genius attacks” 22:54 Homefront’s edge – coaching culture & the football mindset 24:40 Three-to-five year trends – consolidation, roll-ups, PE with franchisees 26:15 People plus math – scaling done right 27:19 The one question before you buy – trust #FranchiseFridays #UnemployableWithJeffDudan #Franchising #FranchiseBusiness #FranchiseOpportunities #FranchiseGrowth #FranchiseSuccess #FranchiseOwners #FranchiseLife #FranchiseTips #FranchiseInsights #Entrepreneurship #BusinessGrowth #BusinessOwners #SmallBusiness #StartYourBusiness #BusinessMindset #Leadership #Grit #Discipline #BusinessAthlete #MindsetMatters #SuccessMindset #EntrepreneurMindset #BusinessLeadership #GrowthMindset #HomefrontBrands #UnemployableWithJeffDudan #FranchiseFridays #JeffDudan #DiscernmentBook #BusinessAthleteLife #PrivateEquity #ScalingUp #BusinessExpansion #UnitEconomics #FranchiseFunding #FranchiseInvesting #BusinessStrategy #TeamCulture #BusinessCommunity #TrustedPartners #BusinessRelationships #BusinessSupport #BusinessCoaching