About Annotations

Annotations is a raw and reflective three-part audio series about building — and ultimately evolving and letting go of — one of Australia’s early purpose-led strategy and design studios, DrawHistory.

Co-founders Jeffrey Effendi and Angel Chen open the vault on a decade of navigating ambitions, doubts, and decisions with former teammate Kosta Lucas. From advocating with refugee communities to reimagining technology’s role in democracy, they trace the personal and professional choices that shaped their journey.

For anyone at a crossroads or quietly asking themselves what’s next, Annotations is part memoir, part manual — a time capsule of the fears, flashpoints, and moments of clarity that come with trying to do meaningful work, and the courage it takes to evolve.

About Part 1: The Leap (2015-2017)

In the final chapter, the conversation turns inward. Jeff and Angel reflect on the decision to integrate DrawHistory into national impact agency Today, a step toward evolving their legacy alongside one of their earliest sources of inspiration. Set against a backdrop of pivotal milestones — including parenthood and layoffs — this episode carries both grief and grace. It ends not with finality, but with a passing of the baton, and hope that the work will continue to bloom in new hands.