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The Secret is Out – Trade Secrets are Driving Competitive Advantage
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National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete.
Chapters
1. The Secret is Out – Trade Secrets are Driving Competitive Advantage (00:00:00)
2. Trade secrets are information assets you don't want the competition to know (00:01:39)
3. Licensing trade secrets (00:05:47)
4. Allowing companies to control information access leads to more dissemination of knowledge (00:07:31)
5. Strategy for sharing information with employees (00:09:42)
6. Enforcing IP rights in China has been challenging (00:13:51)
7. Heads of companies should meet to discuss the extent of sharing trade secrets internally and externally in a company (00:15:16)
8. Why some companies have little regard for trade secrets (00:16:51)
9. Identifying risks and sensible people management is key for maintaining trade secrets in a company (00:19:52)
44 episodes
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