‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org
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The Center For Intellectual Property Understanding Podcasts
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
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565: AI tools to accelerate innovation and capture knowledge – with Katie Trauth Taylor, PhD
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42:10How product managers use AI to boost productivity and innovation success Watch on YouTube TLDR In this episode of Product Mastery Now, Katie Trauth Taylor, PhD, CEO and co-founder of Narratize AI, joins me to discuss how AI is transforming product innovation processes. She shares insights from working with Fortune 500 companies like NASA, Boeing, a…
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Copyright Piracy Costs America up to $71 Billion: Hollywood Producer Ruth Vitale Speaks Out
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40:07Send us a text Ruth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens 560,000 jobs across film and television. Ruth explains how small business IP protection matters for the 122,000 comp…
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563: Navigating intellectual property strategy in product management – with David Carstens
21:53
21:53
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21:53What product managers should know about patents, trade secrets, and copyright Watch on YouTube TLDR In this episode, I’m joined by David Carstens, a seasoned IP attorney and founding partner at Carstens, Allen & Gourley, who brings over 30 years of legal and technical experience in intellectual property (IP) strategy. Our conversation dives into th…
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Send us a text Award-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares his global perspective on how AI is reshaping IP frameworks, from the $1.5 billion Anthropic settlement to the emergence of new data …
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562: What every product leader should know about communication and relationship building – with Uma Subramanian
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18:25
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18:25A leadership framework that gives product managers influence Watch on YouTube TLDR In this episode, Uma Subramanian shares her insights and proven framework for transitioning from individual contributor to effective leader in tech and product management roles. Drawing from her extensive experience at Microsoft and Turing, Uma explains the identity …
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561: Navigating the leap to product leadership – with Rebecca Arora
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37:11Practical strategies for building influence and confidence from a Product VP coach Watch on YouTube TLDR In this episode, I talk with Rebecca Arora, founder of Access Alignment, executive coach, and author of Somatic Intelligence, about making the transition from successful product manager or director to VP of Product and beyond. Rebecca shares pra…
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Patents Don't Block Innovation, Ignorance Does
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42:01Send us a text Join host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and strong patent protection drive medical breakthroughs while addressing common misconceptions about IP rights. Hadad shares his unique jour…
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560: Unlocking product delight – with Nesrine Changuel, PhD
36:31
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36:31How product managers can build emotional connections that drive retention, revenue, and referrals Watch on YouTube TLDR Product delight goes beyond functionality to create emotional connections with users. Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, presents a four-step framework for systematically building deligh…
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559: Building influence as a product leader – with Rich Mironov
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18:43Top challenges product leaders face and how to overcome them Watch on YouTube TLDR Product leadership expert Rich Mironov discusses three core challenges CPOs and product VPs face: effectively communicating value in business terms rather than process terminology, building trust through merchandising wins before gaining decision-making authority, an…
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558: How sketch comedy makes you a better product manager and developer – with John Krewson
20:41
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20:41Lessons from Saturday Night Live for improving product team culture Watch on YouTube TLDR John Krewson, who began his career in sketch comedy before moving to software product development, explains what product teams can learn from sketch comedy. Like comedy writers, product teams must be able to be vulnerable, throw away unsuccessful ideas, and pr…
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557: How Umbra designs beautiful products that delight customers – with Matt Carr
19:18
19:18
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19:18Winning product portfolios in physical product development Watch on YouTube TLDR In this episode, Matt Carr, VP of Design at Umbra, joins us to discuss the intersection of design leadership, product strategy, and innovation in physical product development. Matt shares practical frameworks Umbra uses to balance creative vision and business reality, …
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556: Product managers excel when they understand human patterns – with Blair LaCorte
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25:01Focused product strategy and teams Watch on YouTube TLDR In this episode, Blair LaCorte—seasoned leader, investor, former CEO of AEye, and coach to 50+ CEOs— breaks down the keys to building product teams that win. Blair shares insights on aligning product strategy with company goals, the importance of saying no and making trade-offs, and why team …
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555: How human-centered product innovation is transforming healthcare – with Joseph Michelli, PhD
14:27
14:27
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14:27Product management lessons from Amazon’s $4 billion acquisition of One Medical Watch on YouTube TLDR Dr. Joseph Michelli—speaker, consultant, and bestselling author—joins me to explore how product innovation and exceptional customer experiences can transform industries, with a deep dive into One Medical, the patient-centered healthcare startup rece…
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554: Move from product manager to product leader without the wobbles – with Piers Fallowfield-Cooper
21:41
21:41
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21:41The biggest challenges when moving from individual contributor to product VP Watch on YouTube TLDR In this episode,...By Chad McAllister, PhD
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553: Harnessing strategic foresight for product managers to anticipate change and gain competitive advantage – with Robin Champ
28:45
28:45
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28:45How product managers can make their own futures Watch on YouTube TLDR In this episode of Product Mastery...By Chad McAllister, PhD
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552: Building smarter AI-driven products customers love – with Juanjo Duran
18:31
18:31
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18:31How product managers can build customer-centric AI products Watch on YouTube TLDR Juanjo Duran, Chief Product Officer &...By Chad McAllister, PhD
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2025 Special: My favorite product innovation conference – with Spike Ross-Corbett and Bill Reid
21:58
21:58
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21:58The 2025 PDMA Ignite Innovation Summit Watch on YouTube TLDR Today I’m sitting down with Bill Reed and...By Chad McAllister, PhD
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551: Make innovation work using ISO 56001 – with Magnus Karlsson, PhD
38:38
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38:38Why product managers need a systematic framework to de-risk innovation Watch on YouTube TLDR This episode dives deep...By Chad McAllister, PhD
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550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
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43:19How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the...By Chad McAllister, PhD
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Celebrated MIT engineer and entrepreneur develops medical devices to treat cancer and other diseases
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42:22Send us a text Michael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is also devoted educator mentoring the next generation of creators about the broad benefits of IP rights.…
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549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst
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42:01
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42:01A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive...By Chad McAllister, PhD
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548: Building a culture of fearless product innovation at Snap-On Tools – with Ben Brenton, PhD
33:55
33:55
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33:55How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben...By Chad McAllister, PhD
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547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich
40:27
40:27
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40:27Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now,...By Chad McAllister, PhD
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546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan
36:41
36:41
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36:41How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now,...By Chad McAllister, PhD
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545: A product management case study on unlocking customer insights – with Kristyn Corrigan
22:35
22:35
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22:35How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares...By Chad McAllister, PhD
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543: Product leadership in complex tech companies – with Adam Feinstein
35:51
35:51
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35:51A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam...By Chad McAllister, PhD
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This Fashionista Doesn't Wear Fashion - She Covers It
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39:20Send us a text Julie Zerbo is an editor, lawyer and business analyst who covers the business of fashion, including its evolving use of licensing and IP rights.By The Center For Intellectual Property Understanding
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542: Research methods that drive smarter product management decisions – with Nick Cawthon
16:38
16:38
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16:38UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon,...By Chad McAllister, PhD
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