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Understanding IP Matters

The Center For Intellectual Property Understanding

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‘Understanding IP Matters,’ is a popular podcast series that enables successful entrepreneurs, inventors, content creators, executives and experts to share their IP story - the good, bad and amazing. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach to improve IP awareness, enhance value and promote sharing. www.understandingip.org
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Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
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How product managers use AI to boost productivity and innovation success Watch on YouTube TLDR In this episode of Product Mastery Now, Katie Trauth Taylor, PhD, CEO and co-founder of Narratize AI, joins me to discuss how AI is transforming product innovation processes. She shares insights from working with Fortune 500 companies like NASA, Boeing, a…
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Send us a text Ruth Vitale, Oscar-winning producer and CEO of Creative Future, reveals the devastating impact of copyright piracy on America's entertainment workforce. Piracy costs the economy up to $71 billion annually and threatens 560,000 jobs across film and television. Ruth explains how small business IP protection matters for the 122,000 comp…
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What product managers should know about patents, trade secrets, and copyright Watch on YouTube TLDR In this episode, I’m joined by David Carstens, a seasoned IP attorney and founding partner at Carstens, Allen & Gourley, who brings over 30 years of legal and technical experience in intellectual property (IP) strategy. Our conversation dives into th…
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Send us a text Award-winning educator and IP advocate Daryl Lim joins Bruce Berman to explore the intersection of artificial intelligence and intellectual property education. Broadcasting from Singapore, Daryl shares his global perspective on how AI is reshaping IP frameworks, from the $1.5 billion Anthropic settlement to the emergence of new data …
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A leadership framework that gives product managers influence Watch on YouTube TLDR In this episode, Uma Subramanian shares her insights and proven framework for transitioning from individual contributor to effective leader in tech and product management roles. Drawing from her extensive experience at Microsoft and Turing, Uma explains the identity …
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Practical strategies for building influence and confidence from a Product VP coach Watch on YouTube TLDR In this episode, I talk with Rebecca Arora, founder of Access Alignment, executive coach, and author of Somatic Intelligence, about making the transition from successful product manager or director to VP of Product and beyond. Rebecca shares pra…
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Send us a text Join host Bruce Berman for an illuminating conversation with Henry Hadad, Head of Intellectual Property Rights at Bristol-Myers Squibb. This episode explores how intellectual property education and strong patent protection drive medical breakthroughs while addressing common misconceptions about IP rights. Hadad shares his unique jour…
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How product managers can build emotional connections that drive retention, revenue, and referrals Watch on YouTube TLDR Product delight goes beyond functionality to create emotional connections with users. Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, presents a four-step framework for systematically building deligh…
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Top challenges product leaders face and how to overcome them Watch on YouTube TLDR Product leadership expert Rich Mironov discusses three core challenges CPOs and product VPs face: effectively communicating value in business terms rather than process terminology, building trust through merchandising wins before gaining decision-making authority, an…
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Lessons from Saturday Night Live for improving product team culture Watch on YouTube TLDR John Krewson, who began his career in sketch comedy before moving to software product development, explains what product teams can learn from sketch comedy. Like comedy writers, product teams must be able to be vulnerable, throw away unsuccessful ideas, and pr…
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Winning product portfolios in physical product development Watch on YouTube TLDR In this episode, Matt Carr, VP of Design at Umbra, joins us to discuss the intersection of design leadership, product strategy, and innovation in physical product development. Matt shares practical frameworks Umbra uses to balance creative vision and business reality, …
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Focused product strategy and teams Watch on YouTube TLDR In this episode, Blair LaCorte—seasoned leader, investor, former CEO of AEye, and coach to 50+ CEOs— breaks down the keys to building product teams that win. Blair shares insights on aligning product strategy with company goals, the importance of saying no and making trade-offs, and why team …
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Product management lessons from Amazon’s $4 billion acquisition of One Medical Watch on YouTube TLDR Dr. Joseph Michelli—speaker, consultant, and bestselling author—joins me to explore how product innovation and exceptional customer experiences can transform industries, with a deep dive into One Medical, the patient-centered healthcare startup rece…
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Send us a text Michael Cima is a researcher, inventor and entrepreneur who has spent 40-years creating advanced medical devices that focus on diagnostics and treatments for cancer, metabolic diseases and trauma. He is also devoted educator mentoring the next generation of creators about the broad benefits of IP rights.…
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