In this episode of 'Under the Microscope Cannabis Operator Series’, host Jenny Germano welcomes Shawn Honaker, CEO of Yeti Farms, a Medical and Adult-Use Cultivation and Manufacturing Facility. The discussion dives into Shawn's unexpected journey into the cannabis industry, starting from his roots in central Indiana, to running a financial planning firm, and eventually founding Yeti Farms.

Shawn shares his experiences including challenges in the oil field industry, overcoming personal struggles with alcohol, and the journey of establishing a successful cannabis business. The talk touches on his diverse career, innovative ventures in cannabis extraction, cultivation practices, and insights into navigating the regulatory and financial challenges of the cannabis industry. Shawn also provides a realistic perspective on the current state and future of the cannabis market, emphasizing lessons learned and the importance of adapting to changing circumstances.

🌿 Our Host: Jenny Germano, Founder of ICS Consulting
🌎 ICS Consulting: https://www.icsconsultingservice.com

🌿Our Guest: Shawn Honaker, CEO of Yeti Farms
🌎 Yeti Farms: https://yetifarms.co

⏰ Timecodes ⏰

01:10 Shawn's Early Life and Work Ethic
04:27 Journey to Colorado and Career Shift
07:16 Success in Sales and Financial Planning
19:16 Overcoming Challenges and Building Success
21:04 Entering the Cannabis Industry
23:25 Rediscovering Cannabis
25:07 From Indoor to Outdoor Cultivation
27:09 The Birth of Yeti Farms
32:49 Challenges in the Cannabis Industry
40:34 Reflections and Future Plans