The Social Media Strategy I Was Wrong About: Conversations Lead to Conversions
Manage episode 475640359 series 3518869
Sometimes the most powerful business lessons come from admitting we were wrong. After years of dismissing social media marketing in favor of email strategies, I've discovered a system that's transforming how coaches and consultants generate clients from their social platforms—without being pushy or sales-focused.
Social media can be a powerful channel for generating clients when approached as a conversation starter rather than a passive billboard for your services. Every notification represents an implicit request for help, providing opportunities to initiate authentic conversations that can lead to client relationships.
• Content alone doesn't convert; it's the conversations sparked by content that drive sales
• The system follows a simple path: Content → Conversation → Client
• Post feed content that explains your expertise and approach
• Use interactive story features (polls, sliders, questions) to identify engaged followers
• Follow up on engagement with friendly, non-salesy messages
• Every like, comment and story reply is someone subtly raising their hand
• Be consistent with valuable content that clearly explains how you help
• Multiple sales channels (email, social, community) create more opportunities for conversation
• No need for cold DMing or sleazy tactics - just respond to the interest signals already there
• This approach works regardless of your following size
Coming soon: I'll be officially announcing the Skool Community this Friday. Join my email list at www.inboxcashmachine.com/free-training to stay updated and get access when it launches.
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Chapters
1. Introducing a Change in Strategy (00:00:00)
2. My Previous Experience with Social Media (00:01:22)
3. Social Media's Real Purpose Revealed (00:03:28)
4. The Content-Conversation-Client System (00:06:48)
5. Scaling and Implementation Tips (00:11:07)
6. Key Takeaways and Community Announcement (00:14:22)
70 episodes