In this episode of The UK Lead Generation Podcast, James Dooley explores lead-generation strategies for fencing contractors alongside guest expert Kasra Dash. Together, they unpack what actually drives results across Google Business Profiles, SEO-driven service pages, PPC campaigns, Meta Ads, organic social media, and AI-powered automation.

The discussion highlights how James Dooley guides contractors through local-lead strategies, while Kasra Dash provides tactical insights on emerging search behaviors through platforms like ChatGPT, Gemini, Claude, and Grok. They compare tradespeople platforms such as Checkatrade, Bark, Rated People, TrustATrader, and Builder Builder, explaining which KPIs truly matter for ROI.

The episode also contrasts inbound versus outbound lead generation, showing why inbound leads convert 10–12x higher and how business owners can structure marketing efforts for sustainable growth. This practical conversation blends tactical detail with strategic clarity, giving UK trade businesses a blueprint for winning consistent, high-quality inquiries.