In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash dive into the challenges facing heat pump installers who struggle to move beyond word-of-mouth referrals. They begin with the moment many local businesses face: demand is rising, competition is tightening, and old marketing habits no longer generate consistent enquiries. As the conversation unfolds, the two reveal how service pages improve visibility, how Google Business Profiles build trust, and how PPC, Meta ads, and organic social each play a different role in creating reliable lead flow. They discuss how AI search reshapes discovery, how tradespeople platforms impact cost efficiency, and why inbound leads outperform outbound by more than tenfold.

By the end, James Dooley and Kasra Dash uncover a simple truth: businesses that respond quickly, track their KPIs, and adopt multi-channel acquisition win the most profitable customers. Listeners will learn why exclusive leads change pricing power, why real-time response improves conversions, and how AI tools can automate content without losing quality.
For those serious about scaling their lead generation, this episode offers clear direction and practical next steps to strengthen visibility, streamline acquisition, and build a predictable flow of high-quality enquiries.